Budding models 18-year-old Presley and 16-year-old Kaia are following in the footsteps of their mother, an Omega ambassador since 1995.

Modeling is evidently a family affair for the Gerber-Crawfords. After taking her first steps on the catwalks of New York, London and Milan at the recent spring/summer 2018 fashion weeks, Kaia Gerber — along with her older brother — has been named a brand ambassador for the luxury watch firm. The announcement is major news for Omega, which has a special relationship with the family, since Cindy Crawford became the brand’s very first ambassador in 1995.

As well as lending her image to the brand, the supermodel also provided ideas for a new “Constellation” collection and helped relaunch the line. She recently joined Omega in visiting the Orbis International Flying Eye Hospital in Peru, a flying hospital working to prevent avoidable blindness. She was joined on the trip by her daughter Kaia.

“We have always considered our Omega ambassadors to be family, so to now be working with Cindy’s children is very special,” said Raynald Aeschlimann, president and CEO of Omega. “We have known Presley and Kaia for a long time and I’m always impressed by their abilities and personalities.”

Cindy Crawford will be in the French capital for the opening of Omega’s “Her Time” exhibition in Paris, September 29, where she will be joined on stage by her children. “Her Time” is a retrospective focusing on Omega’s history and its iconic women’s timepieces. It runs September 30 to October 15 in the gardens of the Hôtel de Sully in Paris.