Located on the second floor, the store is about 1500 sq-feet and invites its patrons to discover more about the art of fine watchmaking and iconic style of the JLC Manufacture. Fans of the Reverso can head right up to the exclusive Reverso counter to witness their favourite timepiece upclose. Guests who prefer a more intimate shopping experience will enjoy the private sitting area in the back of the boutique.

Present for the occasion were: Geoffroy Lefebvre, Deputy CEO of The Manufacture Jaeger-LeCoultre, Maxence Kinget, Managing Director of Jaeger-LeCoultre South East Asia and Oceania and Reena Tan, Country Manager of Jaeger-LeCoultre Malaysia and Vietnam. Also present were the Swiss Embassy’s Charge d’affaires of Switzerland to Malaysia Mr Werner Bardill and Joyce Yap, CEO of Pavilion KL.

The party resumed at Pavilion Pitstop with cocktail and canapes, a runway show featuring JLC timepieces on the models’ wrists, and musical entertainment by Canadian singer, Janaia. Around the circular runway, guests were also treated to an exclusive showcase of heritage pieces, including a vintage pocket watch collection specially flown in for the launch, as well as fascinating timepieces like the Hybris Artistica Mysterieuse, Grand Complication like the Reverso Gyrotoubillion Tribute, The Master Minute Repeater Ultra Thin and also Enamel pieces with paintings from Van Gogh.