After 8 years on the market, Japanese skincare brand Menard introduced a new version of its premium anti-ageing cream, the Menard Authent II.

The launch was held at an exclusive preview event in late September at the Nippon Menard Malaysian headquarters in Shah Alam. Authent II cream will be available in November and might be one of the more expensive face creams in 2017, as it retails at RM4,400 for 50g.

Formulated using knowledge derived from stem cell research, Authent II is designed to dissolve and travel deeper into your pores to encourage skin cell renewal that prevents anti-ageing. As adults, stem cells are stored in our body’s tissue. They act as a repair system, replenishing tissue in our muscles, bones, organs and skin as needed. The ingredients in Menard Authent II are said to be good stimulants for stem cell reproduction — three premium types of moisturising seed extracts: sweet cherry extract, purple barley seed extract and sterculia seed extract.

The new Authent Cream II is further augmented with an extra ingredient: Alba Semiplena rose extract, a type of “old rose”. When in bloom, this milk-white, medium-sized shrub rose is heavily sweet-scented, stays vibrant through colder weather and repels threats from pests well. It’s also said to be the type of rose depicted in “The Birth of Venus”, a 15th century painting by Sandro Botticelli. (While the white roses are more common, Botticelli’s painting depicts pale red ones.)

Use the Authent II cream twice daily after your regular skin cleansing routine. Then watch the days, weeks and perhaps even months of environmental damage, melt away.

For more, visit Menard.

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