Luxury Swiss watchmaker Patek Philippe celebrates its long history and prowess in watch making with a 10-day exhibition. The show, titled ‘The Art of Watches, Grand Exhibition New York 2017’ is slated to take place from July 13 to 23 at Ciprani 42^nd Street. A showcase of the Swiss watchmaker’s 178-year-old history, the exhibition covers the tradition of haute horologerie and the brand’s heritage, giving visitors the chance to peak into the world of the last privately family owned Geneva Watch Company.

Watches and timepieces from 1530 will be put on show in a space of 13,218 square feet. The exhibition consists of 10 different rooms, each created to showcase different bits of history. Amongst these is the Napoleon room, which will display limited edition timepieces created specifically for the US market. For a trip back in time, visit the Museum room. Some of the greatest historical timepieces from the last five centuries, including the oldest timepieces to date will be put on view. Not to be missed is the Grand Complication room: Dedicated to Patek Philippe’s most complicated and innovative timepieces, this collection will no doubt showcase the brand’s mastery in horology.

Other than browsing through the informative sections, feast your eyes on Watchmaker and Artisan demonstrations at the Interactive room. Dive into the inner workings of luxury watchmaking by taking part in these activities. For a quick break, the Patek Philippe Café is a great place for rest and relaxation.

Patek Philippe Sky Moon Tourbillon

According to Jasmina Steele, the International Communication & Public Relations Director of Patek Philippe, the aim of the Grand Exhibition is to recreate elements of the company that will provide an unforgettable experience for each visitor as close as possible to the feeling Patek Philippe guests have when they visit the company’s manufacture in Geneva, The Museum, and the historical Salons on the Rue du Rhone. “By offering visitors an immersion inside the world of Patek Philippe, we really want to share our passion for watchmaking and hope visitors will come out of the Exhibition with a greater knowledge and appreciation of the art of watches”, says Jasmina.

Patek Philippe President Thierry Stern commented “From its earliest days, when our founder Antoine Norbert de Patek made his first journey to America in the 1850’s until today, the importance of America to Patek Philippe can be seen through our history exhibited in the Grand Exhibition in New York. Moreover, it is a tradition in my family that the owners of Patek Philippe train in the new world, following the path of my grandfather Henri who founded in 1946 the Henri Stern Watch Agency in the Rockefeller Center and my father Philippe, I trained in the US when I started in the company. I am very proud that American visitors will be able to learn more about the historic and contemporary ties between our company and the American market.”

The Art of Watches, Grand Exhibition opens on July 13 and will be open to the general public. Admissions are free of charge from 10am-7pm on Monday to Sunday, with extended evening hours on Thursday, July 20 from 10am-9pm