Burberry brings us a neon summer with a campaign shot by Kendall Jenner
Since the appointment of Riccardo Tisci as creative director, The TB monogram has become an iconic house signature for Burberry and today, the TB Summer Monogram collection is launching to bring you into a neon-bright fantasy! Capturing “a journey from reality to fantasy, blending the rawness of real-life capture with the fantasy of CGI technology” with a special campaign with Kendall […]
Since the appointment of Riccardo Tisci as creative director, The TB monogram has become an iconic house signature for Burberry and today, the TB Summer Monogram collection is launching to bring you into a neon-bright fantasy!
Capturing “a journey from reality to fantasy, blending the rawness of real-life capture with the fantasy of CGI technology” with a special campaign with Kendall Jenner, the TB Summer Monogram collection realises four distinctive characters portrayed through a capsule of both womenswear and menswear staples.
And instead of engaging a renowned photographer, the campaign stills are a series of raw images shot by Kendall herself using her computer at home – “bringing a grounding and a physicality to the campaign.”
The TB monogram is reworked in a larger scale and colour palette of dark beige, azure blue, graphite and cobalt blue with orange accents; and now seen in a series of ready-to-wear, bags, accessories and even surfboards.
Scroll down to see Kendall’s self-shot campaign stills for Burberry:
In addition to the campaign stills by Kendall, Burberry has also worked with Nick Knight to create a stunning fashion film to accompany the launch.
Together with art director Peter Saville and stylist Katy England, the film combines real-life still of Kendall with a digitally-rendered background and setup – bringing reality and fantasy into one.
See the video below:
Now, swipe through the gallery below to see the collection:
Find out more on www.burberry.com.
This article was originally published on www.lofficielmalaysia.com.
