Optimal comfort and fit are ensured thanks to in-built briefs with no centre seam, and a carefully tailored cut promises to flatter every silhouette.

Founded in St Tropez in 1971, the iconic swimwear and resort wear label offers elegance on holiday and at home. It is best known for its premium men’s swim shorts, which feature bold colours and characterful prints, including the brand’s signature turtle logo. Each pair of shorts goes through an arduous 32-step manufacturing process — from the initial weaving to the final stitching of the label — and is meticulously crafted from a specially-treated, fast-drying polyamide. Optimal comfort and fit are ensured thanks to in-built briefs with no centre seam, and a carefully tailored cut promises to flatter every silhouette.  

While the summery swim shorts that it is known and loved for remain Vilebrequin’s most coveted items, the label has, in more recent years, expanded its range to encompass all manner of attire. In 2013, a womenswear collection was released, offering women’s swimwear, clothing and accessories, all imbued with that same spirit of St Tropez. A children’s range also exists, and seasonal collections are regularly launched — including an aprés ski collection and cruise collection — so that fans of the brand can sport Vilebrequin all year round across the friendship group and family. 

Don’t let its fun-loving prints fool you: Vilebrequin has a laid-back reputation, but it is serious about sustainability. As of 2021, 50 per cent of the label’s collections were crafted using recycled or recyclable materials, a figure that is expected to rise to 80 per cent this year. Furthermore, with the oceans as its top priority, Vilebrequin is deeply committed to marine conservation. It recently launched the Vilebrequin Foundation, an independent foundation that aims to protect our oceans by raising awareness, investing in research, and advancing the pursuit of innovative technology. Style and sustainability, what’s not to love?

For more fashion reads, click here.