When it comes to Chanel, the name Jennie Kim (of Blackpink) needs no further introduction and this uber-chic K-Pop princess is back again to strike it cool for the new Coco Neige campaign, featuring the brand’s latest winter sports collection.

Shot by the legendary photograph duo Inez and Vinoodh, the campaign images sees Jennie in a variety of looks including a padded ski coat, cardigans, Chanel-branded AirPods cases and bold jewellery designs.

On the collection, Jennie says, “I find it amazing to see how Virginie Viard brought elegance into ski wear. I think Virginie Viard creates for many different women and has a different story to every collection that she made.”

Scroll down to see all the campaign images now:

“Just hearing about being able to join the ‘Coco Neige’ collection was like a dream. I love to go out in the snow, doing winter sports. I really like how snow just makes you feel. Wearing these clothes makes me feel like I’m ready to ski tomorrow.”

Discover more on www.chanel.com.

This article was originally published on www.lofficielmalaysia.com.