Known for his roles in Nocturnal Animals (2017), Nightcrawler (2014) and Brokeback Mountain (2004), actor Jake Gyllenhaal is the new face of Cartier.

Set to be featured on Cartier’s TV commercials and print advertisements, Jake Gyllenhaal will be endorsing the iconic Santos de Cartier watch and has his first look shot by photographer Matthew Brookes.

A watch that has been part of the house of Cartier since 1904, Santos de Cartier withstands the test of time and has proven to excel even in the world today, all thanks to the Maison’s constant innovations and creativity.

On his appointment, Cartier says, “Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself.”

This new appointment is the latest in Gyllenhaal’s portfolio after starring in the ‘Eternity Calvin Klein’ campaign with Liya Kebede (pictured above) in last October.