Planning an exciting night out doesn’t mean that your grooming routine gets a pass. Enhance the anticipation of a good time by teasing your olfactory senses with the latest addition to the Carolina Herrera 212 universe: VIP Black.
VIP Black is conceptualised from a collaboration between Carolina Herrera de Baez, creative director de fragrances at the House of Herrera and veteran Moroccan perfumer Carlos Benaim. Benaim, who lives in New York, has expressed that the city was a huge inspiration for this new fragrance.
“I have create 212 VIP Black thinking of these new generations of men in this city, who don’t think about boundaries or are afraid to express themselves. Youth culture moves about a new and impulsive environment; these millennials, a new and extraordinary generation.”
With Cameron Dallas as the face of the campaign, the VIP Black is targeted at a younger set of affluent males. Described as “addictive, seductive and bold”, it is composed of absinthe top notes, met by lavender and fougere leather in the middle, followed by amber and wormwood to close.
