Montblanc x Maison Kitsuné backpack
Montblanc and Maison Kitsuné collaborate on a new capsule collection that puts a fresh spin on signature Montblanc leather goods. In this interpretation, Montblanc x Maison Kitsuné pieces are expressed in Saffiano printed leather and feature the Maison Kitsuné signature ‘Camo Fox’ print. To summarise, this is a tradition-meets-daring sort of partnership.
Unexpected? Out-of-the-box? Perhaps, but Montblanc makes a compelling point about the collaboration and resulting capsule collection: “What makes this partnership so dynamic and exciting is bringing together two Maisons with very different origins, stories and philosophies, yet complimentary mindsets. What we have created with this collaboration is a new, distinctive and original Art de Vivre that brings together the self-expression, creativity and playfulness of Maison Kitsuné and the passion, determination and inspiration that defines Montblanc as the Maison of Luxury Business Lifestyle,” says Vincent Montalescot, Executive Vice President Marketing, Montblanc. In today’s ever-changing landscape, it is also pertinent to reinvigorate the appetites of consumers so that they are constantly hooked on to the brand, “Our key-principle is to always push the boundaries of our product development, craftsmanship and use of materials,” says Nicolas Baretzki, CEO of Montblanc in an exclusive interview with us. Just like how the brand is constantly creating interesting ways to entice consumers such as offering bi-metallic bracelets.
From left: Montblanc x Maison Kitsuné messenger, tote bag and sling backpack
The new Montblanc x Maison Kitsuné capsule includes a backpack, crossbody bag, a clutch, a tote bag and of course a wallet, among other things. Altogether, there are 12 pieces in the capsule collection, all using Maison Kitsuné’s fox logo in clever ways as a unifying element. If you don’t notice it at first glance, just look for the bit in red, then look for the same elsewhere.
To cap it off, there is a special pair of over-ear headphones called Montblanc MB 01. This also sports the same logo treatment, and hints at Maison Kitsuné’s musical heritage.
By Ashok Soman
