This jacket designed by Doggy Amour, specialising in bite resistant bespoke couture for man’s best friend, is said to be the “World’s Most Expensive Dog Jacket.”

Decorated with 24K gold and matched with a choice of black Swarovski crystals or black diamonds, this exquisite dog jacket is expected to sell at a staggering price at €842-€1,121,460.

Thanks to the revolutionary Nano metallising technology, this fabric embraces 99.99 per cent gold and is Nano-structured, offering your loyal companion maximum protection whilst also enabling flexibility, speed and ensuring the dog does not overheat in the warmer weather.

“Thanks to Doggy Armour your precious pooch will both be well protected and resplendent in glittering gold,” said Marcel Knobil, founder of VeryFirstTo and Superbrands. The outfit is both bite resistant and slash resistant, offering 15 times more protection than the standard dog jacket, that is said to be stronger than steel and eight times stronger than Kevlar.

You can now heave a sign of relieve whenever you take your faithful companion out for a run or a stroll and need not worry about protecting your pet dog from any threat or danger.

What’s more, the interior of the outfit consists of a 3D fabric that allows a constant flow of air through the jacket, and it is also designed to be super light-weight and flexible too.

Along with the choice of 20 dazzling black diamonds or 20 sparkling black Swarovski crystals set, “you’ll never see a more golden Labrador, dashing Dachshund, cavalier King Charles Spaniel, or pompous Pomeranian,” added Knobil.

The jacket by Doggy Amour is priced at £750 for smallest dogs, with costs rising according to the size of dog. Allow eight to 10 weeks for delivery and add two weeks if tailored.

The company will donate a part of the monies made from the total sales to fund the making of highly innovative anti-poaching armoured jackets and protect precious animals from future harms or threats.

Shop for the 24k gold dog jacket at VeryFirstTo.com.

Words by Andrea Sim.