fashion campaign | LUXUO Malaysia

A bag that took the runway by storm in Paris, the new Chanel 22 bag makes it official debut with a bag campaign starring Lily-Rose Depp, Margaret Qualley and Whitney Peak.

Through the lens of the photography duo Inez & Vinoodh, the campaign travels from Los Angeles to Palm Springs, and eventually, New York, to capture an intimate glimpse into the life of the Chanel muses.

“Inez & Vinoodh brought my closest circle in on this shoot. These images are like a “high fashion” filter of how I’d spend the perfect day with the people I love most. I really value time alone and can disappear into my own world for days.”

– Whitney Peak

“The CHANEL 22 bag is a perfect example of Virginie’s natural ability to create pieces that empower women. This is a bag that accommodates a woman’s every need. It’s a bag made for a woman who works and reads and maybe even carries around a coloring book for her kids or snacks, all while looking stylish as heck.”

-Margaret Qualley

“I would fill it with everything I needed to have the perfect date with myself – books, headphones, a notebook and pen, my makeup essentials, and maybe even a little sweater or scarf for when it gets cold – and I’d set out on my own adventure!” -Lily-Rose Depp

Debuted at Chanel Spring Summer 2022 runway, the Chanel 22 bag is the younger sibling of the Chanel 19 bag created in 2019. With a name paying homage to Chanel’s numerology and the N°22 fragrance created in 1922, it is destined to be another modern icon of the house.

Emphasising the freedom of movement, the Chanel 22 bag has a soft and supple silhouette with practical interior that makes for an everyday ally. It comes in backpack and handbag styles, equipped with a magnetic button, purse-like drawstrings, a zipped pocket, and a detachable pouch.

Meanwhile, its metal and leather interlaced chain and “CHANEL” signature make it a recognisable new classic.

Discover more on chanel.com.

When it comes to the idea of modern luxury, no one knows it better than Michael Kors, who has built an empire around this particular concept, and this Fall 2019, he wants to bring us behind-the-scenes to see how the jet setters of today live their lives – in true Michael Kors style, of course.

Shot by photographer duo Inez van Lamsweerde and Vinoodh Matadin (aka Inez & Vinoodh), the Michael Kors Fall 2019 campaign stars model and muse Rianne Van Rompaey in a magnificent New York mansion (think Upper East Side, Vanderbilts and Fifth Avenue.

On the campaign and the collection, Michael Kors says, “For Fall, we wanted to capture the eclectic glamour of the runway collection. The Michael Kors Collection campaign offers an inside peek into the lives of today’s luxury jet setters. The rich layers of private life and romance found in the images complement the mood, chic and drama of our Fall collection.”

From dramatic feather embroidery to sharp herringbone tailoring and show-stopping sequins, the ready-to-wear collection screams ultra-luxury as it hangs on the chic Rianne against the backdrop of the mansion.

On top of that, the campaign puts a great focus on the luxe travel bags that stars the new MKC monogram logo in various silhouettes and finishing.