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This year is a complete turnaround for the fur industry as a list of luxury fashion houses have started to abstain from fur for their collections, following the footsteps of other brands like Calvin Klein, Stella McCartney and Tommy Hilfiger that have stopped using fur years ago.

So, let’s do a quick refresh and see which other brands have joined in the ranks to go fur-free:

Gucci

Starting from its Spring Summer 2018 collection, Gucci has gone completely fur free. Under the heft of the new policy, Gucci will cease the use of fur from mink, coyote, racoon dog, fox, rabbit and other species bred for making fur.

This plan finally came into operation after a few months Gucci president Marco Bizzarri and its creative director Alessandro Michele discussed the matter.

Bizzarri says, “Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit out-dated”.

Michael Kors & Jimmy Choo

Michael Kors is another brand to go fur-free at the year of 2018, along with its newly acquired shoe label Jimmy Choo.

Committing to the fur-free pledge, both brands will phase out products with fur by the end of December 2018.

Michael Kors’ chairman John D. Idol says, “This decision marks a new chapter as our company continues to evolve its use of innovative materials”.

VERSACE

In a recent interview with The Economist’s 1843 magazine, Donatella Versace revealed that her family’s eponymous brand will turn its back on fur.

Joining the ranks of fur-free luxury houses, Versace has cottoned on the animal cruelty. Known for its glamorous style, fur has been a staple in its collection including mink, racoon dog and fox.

On the decision, Donatella said, “Fur? I am out of that. I don’t want to kill animals to make fashion. It doesn’t feel right’.

Maison Margiela

The inspiration behind the decision of going fur-free is a unique encounter for the creative director of French fashion house, John Galliano.

Being described as a fated encounter, John Galliano ran into PETA senior vice president Dan Mathews in Saint-Tropez.

He revealed it to Elle France, “One summer, I was swimming in the sea with Penélope Cruz in Saint-Tropez. And just then, Dan’s face popped out of the water. It was like in Jaws, very frightening!”

For Furla, the Italian fashion house will go completely fur-free in November with their resort collection.

According to WWD, the fur ban is influenced by their growing number of ethical consumers.

CEO of Furla, Alberto Camerlengo, revealed, “The decision to progressively ban from the collections the use of animal fur is a project that confirms the brand’s increasing interest in the environment, with particular attention to the animal world, to which Furla is very sensitive. The decision, moreover, responds to the growing request for ethical products by consumers who are more and more aware and attentive to these themes.”

Other brands who have already banned the use of fur include: Armani, Calvin Klein, Donna Karan, Hugo Boss, Kate Spade, Ralph Lauren, Stella McCartney, Tommy Hilfiger, Vivienne Westwood.

When Aldo Furlanetto started his business making leather bags in 1927, he couldn’t possibly have imagined the heights that Furla would scale one day. From one store in Bologna – which is still going strong today – the company now has more than 400 stores around the world, with regional headquarters in cities as far-flung as New York, Tokyo and Hong Kong.

90 years later, the brand shows no sign of slowing down. 2015 alone saw the sale of two million Furla bags (that’s one bag sold every sixteen seconds). Its latest hit is the fashion-favourite Metropolis bag with its interchangeable flaps, with more than half a million units sold since its debut in 2014.

To celebrate its rich nine-decade history, Furla is releasing special flaps for the Metropolis bag inspired by nine decades of style, culture and music, starting from the Roaring Twenties – when the brand was birthed – to the Noughties.

1920

The 1920 Charleston Flap is inspired by the glittering decadence of the Art Deco age – think Daisy Buchanan and Josephine Baker’s brand of flapper chic.

1930

The 1930 Jazz Flap, with its furry sides and tortoiseshell panel, takes its inspiration from the Golden Age of Hollywood; the kind of glamour epitomised by Marlene Dietrich.

1940

The 1940 Swing Flap with its palette of red, white and blue pays homage to old-time America, evoking wholesome girls in flounced dresses and polka-dotted swimsuits flirting with their sailor boys.

1950

A different aspect of Americana inspired the 1950 Rock Flap. This time, it’s the classic American dinner with its bright pastel finishes and shiny Formica tables. The resulting piece is saturated and glossy; a Pop piece that makes the perfect conversation-starter.

1960

The action moves across the pond for the 1960 The Beatles Flap. Inspired equally by the Mods and Mondrian, the centre of the flap is made to resemble an old vinyl record with bold Mondrian-esque lines surrounding it to make a graphic pattern.

1970

For the 1970 Disco Flap, the dance floor divas of the legendary Studio 54 in their glittering, shimmering finery play muse.

1980

The 1980 Punk Flap is a tribute to the era-defining Vivienne Westwood and the punk aesthetic she helped shape. The flap features all her signatures such as studs, spikes, safety pins and even a piece of tartan.

1990

The 1990 Hip Hop Flap is inspired by the flashy gold chains and over-the-top jewellery sported by the decades biggest music stars as well as the B-boy culture that influenced their style.

2000

The rise of EDM in the Noughties is the starting point of the 2000 Techno Flap with its sleek silver look and futuristic, space-age accents.

Words by Jeffrey Yan.

From: L’Officiel Malaysia, May 2017.

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6 luxury brands that are going fur-free in 2018