Commissioned by Gucci to helm the brand’s Spring/Summer 2018 advertising campaign, Spanish artist and illustrator, Ignasi Monreal, has created a striking batch of imagery with a focus on fantastical characters and landscape designs, stemmed from his imagination that evokes a ‘Utopian Fantasy’.

The Gucci Spring Summer 2018 advertising campaign will roll out as of January 2018 and the ‘Utopian Fantasy’ artworks invite viewers to enter the dream-like world and view the artist’s paintings through a surreal and heightened sensual lens.

View the range of Gucci’s new products, featuring the iconic double G logo, modern motifs on the tracksuits, graphic crewneck sweatshirts, and many more.

Words by Andrea Sim. For more information about Gucci and its newest collection, visit www.gucci.com.