Tag Archives: Jake Gyllenhaal

In San Francisco: The Santos de Cartier Party

An annual affair loved by the luxury connoisseurs of the world, 2018 saw the Cartier Party celebrating the launch of Santos de Cartier in San Francisco.

Together with Mercedes Abramo (President & CEO Cartier North America), Arnaud Carrez (International Marketing and Communication Director) and the face of Santos de Cartier, Jake Gyllenhaal, the night highlights a celebration of the bold and the fearless – core values of the Maison.

Cartier annual international party

At the party where champagne, cocktails and canapés flow in decadence, guests including Sofia Coppola, Sienna Miller, Dave Franco, Jason Momoa, Aaron Taylor Johnson and more were all spotted within the space in Pier 48, along with special performances by Phoenix, Jamie XX, Nonotak, Hot Chip and Wade Crescent.

The extravagant party aside, Cartier also played host to a three-day event consisting of social labs where guests have conversations with visionaries, creatives, and innovators, the “Santos” men and women of today including Daniel De La Falaise, Bob Roth, Neville Wakefield, Larry Jackson, Melanie Laurent, Idris Elba, Freida Pinto, Yves Behar, Laird Hamilton, Yansong Ma and David Lachapelle.

 

Discover more about Santos de Cartier right here.

 

(Photos: Cartier by Getty/BFA/Stéphane Feugère)

Jake Gyllenhaal joins Cartier as brand ambassador

Known for his roles in Nocturnal Animals (2017), Nightcrawler (2014) and Brokeback Mountain (2004), actor Jake Gyllenhaal is the new face of Cartier.

Set to be featured on Cartier’s TV commercials and print advertisements, Jake Gyllenhaal will be endorsing the iconic Santos de Cartier watch and has his first look shot by photographer Matthew Brookes.

A watch that has been part of the house of Cartier since 1904, Santos de Cartier withstands the test of time and has proven to excel even in the world today, all thanks to the Maison’s constant innovations and creativity.

On his appointment, Cartier says, “Integrity, dedication and boundless curiosity: Jake Gyllenhaal embodies the Santos de Cartier man. A man who commits utterly and does nothing by halves. A man who defines fearless as honest and true to himself.”

This new appointment is the latest in Gyllenhaal’s portfolio after starring in the ‘Eternity Calvin Klein’ campaign with Liya Kebede (pictured above) in last October.

View the Santos de Cartier timepieces at the official website of Cartier.