A bag that took the runway by storm in Paris, the new Chanel 22 bag makes it official debut with a bag campaign starring Lily-Rose Depp, Margaret Qualley and Whitney Peak.

Through the lens of the photography duo Inez & Vinoodh, the campaign travels from Los Angeles to Palm Springs, and eventually, New York, to capture an intimate glimpse into the life of the Chanel muses.

“Inez & Vinoodh brought my closest circle in on this shoot. These images are like a “high fashion” filter of how I’d spend the perfect day with the people I love most. I really value time alone and can disappear into my own world for days.”

– Whitney Peak

“The CHANEL 22 bag is a perfect example of Virginie’s natural ability to create pieces that empower women. This is a bag that accommodates a woman’s every need. It’s a bag made for a woman who works and reads and maybe even carries around a coloring book for her kids or snacks, all while looking stylish as heck.”

-Margaret Qualley

“I would fill it with everything I needed to have the perfect date with myself – books, headphones, a notebook and pen, my makeup essentials, and maybe even a little sweater or scarf for when it gets cold – and I’d set out on my own adventure!” -Lily-Rose Depp

Debuted at Chanel Spring Summer 2022 runway, the Chanel 22 bag is the younger sibling of the Chanel 19 bag created in 2019. With a name paying homage to Chanel’s numerology and the N°22 fragrance created in 1922, it is destined to be another modern icon of the house.

Emphasising the freedom of movement, the Chanel 22 bag has a soft and supple silhouette with practical interior that makes for an everyday ally. It comes in backpack and handbag styles, equipped with a magnetic button, purse-like drawstrings, a zipped pocket, and a detachable pouch.

Meanwhile, its metal and leather interlaced chain and “CHANEL” signature make it a recognisable new classic.

Discover more on chanel.com.