Tag Archives: Longchamp

Mollie Jean De Dieu, Longchamp GM of Southeast Asia and Ei Founder

As the General Manager of Longchamp and juggling work as a mother of two, Mollie Jean De Dieu still has time to launch Emotional Inclusion — an NGO advocating for mental health in today’s workplace. While managing a luxury fashion brand with grit and guts, her humanistic side looks at how employees struggle with emotional wellness. She wants organisations to start grappling with the bigger picture and view mental health through a medical lens. Human capital is key in today’s workforce and companies can lose good talent through the lack of emotional wellness if they don’t spot the signs early.

Despite her busy schedule, she took time to chat with L’Officiel to share her insights of being a woman in the modern workforce. She explained what she thinks are important traits to survive in today’s business world.

Jean De Dieu says, “To survive in the business world, the modern woman of today needs to be comfortable in her own skin, unapologetically stand by her values, be authentic to herself, be courageous in sharing her vulnerability as it is what makes her approachable and real. She must always be curious as it is the twin sister of humility. Undeniably, she must also be a good communicator and not fall into the trap of comparison as it is really the thief of joy.”

Observing that many women are still afraid to speak up in a male-dominated society, Jean De Dieu would like to see that change. She feels women should assert some bravery in the workforce. “There is also nothing more beautiful or powerful than women supporting other women—we all play a part in creating this sisterhood support network of women cheering-on other women,” she shares of what would be an ideal working environment.

Image: Beatrice Contrini

Additionally, Jean De Dieu also feels that men differ from women because the latter is more in touch with their intuition. She relates that this is the “magical sixth sense” — that instinctive gut feeling to know if something you are doing is right or wrong. She affirms that this is perhaps women’s greatest superpower, which also serves as an amazing internal compass that guides them in making swift decisions.

Working women do stand out in today’s society. Their duplicitous role — one being a mother, another as a working woman — is all about juggling career and family. Gone are the days of women choosing between their careers or children. Jean De Dieu believes today’s working women should be role models for the younger generation. These women are breaking traditions, championing inclusivity, and should be applauded for striking a good work-life balance. As we enter a more digital age, societies and governments are also becoming more progressive and compassionate in this humanistic era and she’s excited to see how it will unfold.

Her tenure at Longchamp has been 15 years working in Asia, and she’s proud and humbled to work for this company. The self-effacing General Manager of Longchamp is honoured to work with the third and fourth generations of the family-run business. She adds that the company’s values are genuine, optimistic, humanistic, sincere and dynamic. Most importantly, Longchamp practices sustainable values and together with the company’s values, these are qualities that align deeply with Jean De Dieu.

Jean De Dieu’s best advice for the new generation of women entering the workforce: “Be who you are even if that means being different; your sensitivity is your biggest strength and ally. You can’t wait for life not to be hard anymore before you decide to be happy. What is delayed is not denied. Also, never let anyone tell you what you can or cannot do. You are stronger and more capable than you think you are.”

On how she would think Longchamp would be in the next five years? Jean De Dieu enthuses, “As a powerhouse of a family-owned Maison that they already are! Longchamp recognises what it means to make an ally of time and ‘longevity’ in business has always been a front and centre priority. Continuity and renewal from generation to generation will continue to make la Maison Longchamp a force to be reckoned amidst a business landscape, where brands are being snatched up by huge conglomerates.”

In addition, Jean De Dieu is also gratified with her Emotional Inclusion initiative, which advocates mental health in the workplace. She’s championing an inclusive workforce. “I like to say that Emotional Intelligence (EI) is all about the knowing (i.e the knowing of how “to identify and manage one’s own emotions, as well as the emotions of others”) whereas Emotional inclusion (Ei) is all about the doing and having companies walk-their-talk in their caring for the humanity of the individuals they lead by investing in a clinical psychologist in their organisations to oversee sustainable organisational growth. We have a whole Program and App in the making dedicated to that and the best part of it is: it works.”

Her determination has led her to create these dedicated digital initiatives to tackle these facets. Part of her meaningful advocacy work includes conducting a series of interview podcasts with global business leaders, ‘movers and shakers’ to discuss emotional inclusion and mental health in the workforce.

Aside from the Ei programme, Jean De Dieu would like organisations to get on the bandwagon of prioritising mental health in their companies. Furthermore, she explains that 90 per cent of employees still feel uncomfortable sharing how they truly fear being labelled as ‘unprofessional’ or worse, ‘weak’ in today’s business landscape. While leaders are not licensed psychologists, they can take time and truly listen to their employees.

For productivity and innovation to thrive, we need to create environments where employees can prosper too. Jean De Dieu believes it is important to keep such conversations going in today’s workplace context. She quotes from a recent Bupa survey: 58 per cent of senior business leaders say that it is still hard for them to talk about mental health in their position. With the current pandemic, it is crucial for companies to normalise and accept human emotions in the workplace, which can benefit the business at large and the employees holistically.

On who she admires today as a role model woman? She looks up to those who speak the truth and dare to take the paths less travelled. To name a few, these include Michelle Obama, Oprah Winfrey, Sheryl Sandberg, Brené Brown, Katherine Hepburn, and Coco Chanel. She admires their conviction, strength, unwavering dedication, and faith in their work and beliefs. Such independent women are bold and brave, and their contribution to the world is one that Jean De Dieu admires and hopes to follow suit in their footsteps.

 

3 new Longchamp bags you need this Spring/Summer 2022

Ever since its first unveiling last September, Longchamp has gotten us hooked to its Spring/Summer 2022 collection – a collection inspired by the beauty of the south of France.

Celebrtating the French art de vivre, the Spring/Summer 2022 collection highlights the use of linen towels (created in collaboration with Maison Charvet) and intricate embroidery details to evoke an intimate and summery look and feel.

In our recent interview with her, creative director Sophie Delafontaine says, “I wanted to speak about the beauty of the South of France and showcase the idea of a family home in that region, where we can finally meet and gather again with our family and friends to enjoy the French art de vivre with sunshine, warmth and great cuisine.”

But today, let’s put our focus on our favourite things from Longchamp – the bags. This Spring 2022 sees a wide array of new silhouettes including Cuir de Russie, Le Pliage Paris St Tropez, and the Roseau bucket.

The first is an icon within the house of Longchamp – the Roseau, which is a bag with over three decades of history behind it. The Roseau is perhaps the ultimate symbol of its leather heritage and savoir-faire and this season, sees the new look dressed in a variety of finishes.

Now the icon has been reimagined in the hands of Sophie in the form of a structured bucket bag starring the signature bamboo clasp.

From supple leather to the cotton canvas with floral motifs and LGP jacquard canvas with black Russian leather trim, the Roseau bucket (which comes in various sizes) captures the easy, insouciant spirit of the season and transitions perfect on all occasions – be it the streets of Paris or the quaint farmer’s market in Provence.

Click here to shop the Longchamp Roseau bucket bag:

On a summery note, one of the quintessential bags we must have is a good straw basket bag and Longchamp’s answer is the Le Pliage Paris St Tropez bag.

Another versatile bucket bag to add to your list, the Le Pliage Paris St Tropez bag reimagines the classic Le Pliage design with a Provence touch that features the horse icon embroidered on the straw-effect fabric.

Spacious and light, the bag is your perfect beach party or garden soiree partner for that effortless casual chic look.

Click here to shop the Le Pliage Paris St Tropez bag:

And finally, the last bucket variation from Longchamp is the Cuir de Russie bucket bag. The Longchamp famous cuir de Russie (translated as Russian leather) has always been known to be used to create the flap and handles of the iconic Le Pliage bag.

But for Spring/Summer 2022, this specific leather moves from a supporting role to the main star for the Cuir de Russie bucket bag, which highlights a structured body and distinctive grained leather texture.

Unlike the usual Le Pliage that has a zip closure, the Cuir de Russie is an open bag with a snap button closure for a minimal, yet statement design. With six distinctive shades of colour, the Cuir de Russie is a true icon set to take over the scene.

And the best way to sport this bag is to style the bag handle with a colourful Longchamp silk scarf from the Spring/Summer 2022 collection. C’est parfait!

Click here to shop the Cuir de Russie bag:

 

The Longchamp Spring/Summer 2022 collection is now available on Longchamp’s official e-commerce website and all Longchamp boutiques nationwide.

This article was originally published on www.lofficielmalaysia.com.

Meet the new Longchamp Le Pliage® Green crafted in recycled nylon

Following its Green Light and Green District collections, Longchamp takes another sustainable step as it unveils the new Le Pliage® Green.

First introduced to the world in 1993, Longchamp Le Pliage® is loved for many reasons. It epitomises simplicity, durability, the Parisian state of mind, and it has never stopped to reinventing itself. This year, the world’s most famous foldable bag evolves itself with recycled nylon, marking start of Longchamp’s transition to employing this responsible material throughout the entire Le Pliage® collection by 2022.

 

 

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Available in four coulourways inspired by the nature – Forest, Ocean, Earth and limited-edition Snow, the Le Pliage® Green comes with a body made of recycled polyamide (nylon) canvas certified by Global Recycled Standard (GRS). Pre-consumer waste such as nylon stockings, and offcuts from textile production process are recovered, analysed, treated, then reprocessed into polyamide fibre, then yarn, and finally polyamide canvas.

And not only that, all the details – including the signature Russian leather, hardware, shoulder straps, zip tapes, and embroidery threads – are getting the Green treatment to answer to the needs of the environment and consumers.

 

And in celebration of the launch of this collection, Longchamp brought French actress Marie Papillon to its atelier to go through the process of creating the Le Pliage® Green bag. Watch the journey below:

 

 

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Visit www.longchamp.com to discover more and to shop for the bags now.

This article was originally published on www.lofficielmalaysia.com.

 

Green District: Longchamp introduces its first-ever eco-friendly line

Following the launch of Green Light, the Fall 2020 collection, Longchamp continues to forge ahead with Green District, the house’s first-ever eco-friendly line.

“Trust is at the heart of the relationship between the customer and the brand. Our customers’ trust is our most precious asset. Today, sustainability is part of that trust-driven relationship: our customers need to be confident that we are doing everything we can to act sustainably.”

-Jean Cassegrain, CEO of Longchamp.

Swipe the gallery to take a look at Longchamp Green District:

Visit longchamp.com to find out more.

This article was originally published on www.lofficielmalaysia.com.

Longchamp unveils Green Light, the new Fall 2020 collection

 

Longchamp introduces Fall 2020 Collection: Green Light, deeply rooted in the house’s authentic visual identity. Inspired by the racetrack drawn by Turenne Chevallereau, who has also designed the Equestrian logo, the Dark Green carries the heritage and timeless elegance of Longchamp.

And now, it is ingeniously reflected in the latest Green Light collection to showcase its contemporary, youthful energy.

 

“Longchamp represents so many lives linked by our shared family values. I have always associated green with these values and the very strong bonds we share. It is our identity, our link, our source of light. Live, Love, Light… Longchamp” 

-Sophie Delafontaine, Artistic Director of Longchamp

 

The Green Light breathes in a new life at Longchamp. From the iconic Le Pliage to the now-classic Roseau and Freeminder sneakers, the flagship designs at Longchamp are captured in the Dark Green and new Green Light, embodying the Parisian house’s timeless yet ever-evolving savoir-faire and visions.

 

Swipe the gallery to take a look at Longchamp Fall 2020 collection Green Light:

 

Visit longchamp.com to find out more.

This article was originally published on www.lofficielmalaysia.com.

 

From Dawn to Dusk: Kendall Jenner is back for Longchamp Spring 2020

 

Last September at Hearst Plaza, Longchamp presented its Spring/Summer 2020 collection, a whimsical explosion of mellow colours and airy silhouettes inspired by Judy Chicago’s fireworks and smoke in the desert.

To recreate the dreamlike scenery for its coming Spring/Summer 2020 ad campaign, Longchamp sets out on a quest to the Californian desert, and through the lens of Columbine Goldsmith, we explore the solar journey from dawn to dusk – with Kendall Jenner, of course.

 

 

The campaign features three distinct visuals, where Kendall Jenner clad in a red leather mini-dress, a pale celadon leather coat and a pastel hooded dress. Each of the looks creates a mesmerising colour-blocking effect against the azure desert sky that reflects a different time of the day – midday, golden hour and the dayspring.

Longchamp Roseau bag mini edition is the twinkler across the campaign. This season, the classic design of Longchamp returns as the style à la mode – the toggle comes in a modern, oversized proportion, while the detachable strap allows wearers to carry with various ways.

Be it a delicate evening bag or a cross-body statement, the Roseau can fit into your look.

 

 

This article was originally published on www.lofficielmalaysia.com.

You Will Want to Carry These Stylish Backpacks From the Latest A/W17 Collections

Whether it’s about urban exploration, active outdoor adventure being fashion forward or just wanting to make a bold statement, we’ve got 10 backpacks from some of the latest fall/winter 2017 collections for you to check out. And fret not, they’re all Malaysian climate appropriate.