Tag Archives: luxury cars

Is There Room for Self-driving Cars in Luxury Motoring?

The word “automobile” entered the English lexicon from French in the late 18th century, a compound of the Ancient Greek autós (αὐτός) which means “self” and the Latin mobilis which means “movable”. Originally referencing how manmade vehicles transitioned from relying on external sources of power, such as horses, to being powered by their own engines, it seems ironic now that the word foreshadowed in itself the advent of truly “self-driving” vehicles. 

Self-driving vehicles are becoming more and more of a reality in the automobile industry today. To qualify as fully autonomous, a self-driving vehicle must be able to both chart a path from point A to B and navigate the route by itself safely, free from human intervention. Currently, these works-in-progress rely on a combination of sensors which read the external environment (i.e. cameras, radar, lidar etc.) and artificial intelligence (AI) to make sense of the feedback to do so.

Companies developing self-driving cars range from Audi to Google, though Google’s Waymo in partnership with Lyft has already launched their own fully autonomous commercial ride-sharing service, Waymo One. The service is ongoing testing but is currently available in the US cities of Phoenix, San Francisco and soon, Los Angeles. 

Steve Mahan, former director of the Santa Clara Valley Blind Center, stands beside a Waymo self-driving car Tuesday in San Francisco. Photo: Eric Risberg/ Associated Press.

The tech race to make cars self-driving is very much in line with the rise of Web3 and Big Data, where data is not only decentralised but also harnessed to power machine learning and AI – the digitisation of manual processes into automatic ones and the further obscuring of layers and layers of hardware into smooth, clean surfaces which operate multitudes of softwares seamlessly through a touch of a finger.  

Self-driving cars are nothing short of a technological wonder, but at the same time, they problematise the definition of what makes a good car. Sustainability, road safety, and comfort are aspects of car-making all car makers aim to excel in. Yet, the removal of the driver themselves seems to transform the car into a whole other beast. Perhaps then, the question we should be asking in the world of luxury motoring is not what makes a good car, but what makes a beloved car.  

Sean Connery with the Aston Martin DB5 in Stoke Poges during the filming of Goldfinger, 1964.
Photo: United Artists, Danjaq LLC.

The Driver Makes the Car  

Call it what you will: an effective marketing model or consumer-centric branding; cars are defined by the people who drive them. It may be a bit of a chicken-and-egg conundrum figuring out which came first, the discursive image of the ideal car owner or the loyal car lovers themselves. Regardless, the relationship between cars and the people who love, own or hope to own them is an intimate one – a relationship built around the sheer euphoric act of driving. 

Video: Aston Martin.

One need look no further for proof than history’s most famous car – James Bond’s Aston Martin DB5. The DB5 has captured the hearts of many a car lover since its debut in 1963, not least because its Agent 007 who’s behind the wheel, but also because of what it means to drive it. Between chasing down villains along winding cobbled streets and silently speeding off from one city to the next in the dead of night as international spies do – the movies only show off what the car was built to do: work like a beast.

Daniel Craig’s Bond manoeuvres an aggressive turn in the DB5 in No Time to Die, 2021. Photo: Danjaq LLC, Universal, MGM.

One of the fastest cars in the world at the time, the DB5 featured a 4.0 litre naturally-aspirated straight-six producing 282bhp and 380Nm, all that power sent through a five-speed manual gearbox to the rear wheels. Cornering in the DB5 lies just a step shy of being hardcore, though the heavier the steering is on such cars, the less input is needed mid-turn. The engine however more than makes up for it with its smooth, graceful ride at enormous velocities, living up to the DB5’s status as a grand tourer. Even modern GTs with their sophisticated suspension geometry and adaptive damping would struggle to match this senior in ride softness. 

Sean Connery’s Bond cruising along the countryside in the DB5 in Thunderball, 1965. Photo: United Artists, Danjaq LLC.

At the car’s helm is a more than well-tuned cushy leather seat which sets the driver up for extra visibility, along with a generously-sized tactile wooden steering wheel paired with a comfortingly delicate gear knob, fitted for your driving pleasure. The pedals have also been known to be so skinny that the driver would feel clumsy in everyday sneakers, almost as if demanding you to suit up in a pair of well-shined oxfords. The wind noise over the front wings due to the lack of soundproofing is almost welcome, a reminder to the driver that they are already shifting into serious speed. 

Inside a preserved 1960s DB5. Photo: Car, UK.
The dainty gear knob of the original DB5. Photo: Car, UK.

The DB5 was discontinued in 1965 but received a special limited re-production of 25 units in 2020 to match the release of the last Daniel Craig Bond film, No Time to Die – a testament not just to its enshrined place in motoring history as the Agent 007 car, but also to the love of cars that were meant to be learnt, almost struggled with and finally, masterfully driven. The 2020 DB5 goes for a hefty price of 3.6 million USD. With such an iconic name as the DB5 at the centre of luxury motoring, could one bear a switch to self-driving cars? Without James Bond skilfully in the driver’s seat, the iconic DB5 seems to lose a huge chunk of what makes it so beloved.

The Aston Martin DB5 Goldfinger continuation, 2020. Photo: Aston Martin

Disrupting the Automobile Industry

It is perhaps this lack of identity that defines the self-driving car. Autonomous vehicles, after all, are not made for driving – they were made to fulfil social purpose. In the US, the National Highway Traffic Safety Administration estimates that 94% of serious crashes are due to human error, including drunk or negligent driving. Self-driving cars seek to be answer to the inherent problem in human effort – risk of failure from exhaustion. Besides aiming to increase road safety, the autonomous vehicle industry also promises to help lower carbon footprint through increasing fuel efficiency and self-driving car-sharing.

A Waymo One car avoids a fatal accident with a scooter. Photo: Twitter @tsimonite

In the US and Europe, autonomous trucks are undergoing testing in hopes of improving the safety and work quality of truck drivers over long distances, while Beijing, China is in the midst of deploying autonomous street-sweeping vehicles in the city. These projects are disrupting the automobile industry by fundamentally changing the way cars are designed. In this vein, cars are not made for the driver but instead, made to make up for a driver’s inherent limitations.

Autonomous urban maintenance vehicles developed by Chinese internet search giant, Baidu Inc., sweep roads in Shunyi district, Beijing, September 2018. Photo: Yuan Yi/ China Daily

Still, fully autonomous self-driving cars are far from complete with countless reports of errors and accidents. The technology is growing, but very much slowly. The problem of growth and scaling in the industry is perhaps most obviously evinced by the lost of the allure the world had for Elon Musk’s Tesla back in 2021 when he first announced that he would have “over a million Tesla cars on the road with full self-driving hardware”. Tesla’s stock might be enjoying a resurgence this summer, but it can only be described as “volatile” and “risky”. It hit a 52-week low of just over a 100USD a share back in January, having to climb up by more than 130% in June. Musk has been struggling with supply chain disruptions since 2021, eager to cut costs to improve his margins and produce a more marketable and affordable self-driving car.

Musk at Tesla’s annual stockholders’ meeting in 2021. Photo: Youtube @tesla

His crosshairs landed on radar technology, a core component of the autonomous vehicle’s ability to detect hazards from afar. Without radar, Teslas would be susceptible to even basic perception errors and worse, crashes and collisions. In the past 2 years, reports of Teslas misinterpreting street signs, aggressively braking from high speeds for imaginary hazards and even fatal accidents have been steadily floating to the surface. The rush to scale and cut costs might be typical of any tech startup, but almost antithetical to the spirit of luxury motoring.

Luxury is Permanence

After all the innovation and design has passed, what remains in the figure of the luxury car? The truth is, a true luxury car is that which represents the unattainable. Never mind the multi-million dollar price tags, the top cars of the luxury motoring world are as rare as fine jewels. They conjure the joy of driving not so much because of the luxury driving experience, but because most people can only dream of being able to drive one.

Hong Kong Celebrity Aaron Kwok admiring his private collection of luxury cars. Photo: Prestige.

Self-driving and luxury cars seem to have one thing in common: they are both not meant to be driven. The former disrupts what a car is by removing the driver and aims to fulfil as many human functions as possible – a rush to innovate and create. The latter, however, is focused on refining what a car is by centring the experience of a single driver, striving for perfection and becoming so sought after that it becomes rare, only to be seen on the roads when its lucky owner decides to take it out on a spin. Therein lies the euphoria of driving a luxury car, to be in a seat which is universally beloved across time.

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The Luxury Car Industry Posts A Stellar Q1 2023

The luxury sector is resilient. In the first quarter of 2023, major players in the field like LVHM, Hermès and Kering have beaten analysts’ expectations and achieved significant growth. In particular, LVMH, the parent owner of Louis Vuitton, Christian Dior and Tiffany & Co., is now Europe’s most valuable company at US$500 billion. What this means is that despite mounting inflationary pressures and economic uncertainty, the demand for luxury goods still remains high. 

Extending beyond personal luxury goods like fashion, beauty and accessories, the sector for luxury cars is also seeing positive growth. Car makers like Lamborghini, Bentley, Porsche and Ferrari have posted double-digit growth for their respective first quarters. Leading the pack is Lamborghini with 46.1 per cent which amounted to €260 million. The Italian marque also mentioned that this was its best first-quarter result ever. 

Stephan Winkelmann, the Chairman and CEO of Lamborghini said: “2023 will go down in Lamborghini as a landmark period in our history, and starting off our anniversary year with these figures can only make us proud. These results will allow us to tackle the upcoming challenges with increased enthusiasm. These include the start of the second stage of the “Direzione Cor Tauri” program, the most important investment plan in the company’s history, which will help Lamborghini to grow and develop even further.”

Bentley Batur

At British marque Bentley, its operation profit grew by 27 per cent to €216 million year-on-year while its revenue increased by 9 per cent to €882 million. The company said that “much of this was due to continued strong interest in model customisation, higher specification derivatives and higher option uptake, including the sales of unique Mulliner Coachbuilt and Limited Edition models.” 

Porsche Macan S

While for German marker Porsche, it has been a great start so far as the company recorded a 25.5 per cent increase in revenue over the same quarter last year to €10.10 billion while the operating profit surged by 25.4 per cent to €1.84 billion. Among the different models, the SUVs are the most popular model with the Macan taking the lead at 23,880 units delivered to customers. 

Ferrari Purosangue

For Ferrari, the company’s core earnings rose by 27 per cent to €1.42 billion when compared to the same period last year. As for the Prancing Horse’s operating profit, it is €385 million — a 25.3 per cent increase. The Italian luxury sportscar maker said it was reopening orders for the Purosangue, which had been suspended due to initial “unprecedented” demand. As one of the top models from the brand, Ferrari further shared that its order book filled up to the end of 2025 and those who had placed their order will have to wait until 2026 for it to be delivered.

With such a stellar first quarter, the financial performances of these luxury car brands show that the once perfect correlation between the stock market and luxury spending has been debunked. This is likely because the rich hold a more diverse portfolio and are less susceptible to market headwinds. 

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Rolls-Royce Bids Adieu to the Dawn

For petrolheads around the world, 2 May was a day to remember as Rolls-Royce Motor Cars announced that it would be ceasing the production of its Dawn convertible. The much-beloved model first debuted at the 2015 Frankfurt Motor Show as the successor to the Phantom Drophead Coupe.

Rolls-Royce said the Dawn was the “best-selling drophead in the brand’s history as it takes its own unique place in the pantheon of great Rolls-Royce motor cars.” Its mission was to appeal to “an increasingly youthful, universally self-confident and sociable client base”, and it delivered results. 

The history of the Dawn, however, could be traced further back to the early 50s — the Silver Dawn drophead coupe. Its modern reincarnation perfectly embodied the expression “la dolce vita“. As a brand representing ultimate luxury and pleasure, the phrase rings aptly as owning a Rolls-Royce car is about savouring every moment and living fully in the present. 

“In reviving the Dawn nameplate, Rolls-Royce reinvigorated something much more than a motor car — like the glamourous convertible it drew inspiration from, the contemporary Dawn has come to characterise a modern expression of ‘la dolce vita’; a way of living that embraces the beauty and richness of life,” shared Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars.

Rolls-Royce Dawn Black Badge ‘Pebble Beach Pastel Collection’

Dawn’s success prompted the marque to launch an even more powerful Black Badge model in 2017. The standard model is a V12 twin-turbo engine with 563 hp and 820 Nm while the latter delivers 593 hp and 840 Nm of torque. The discontinuation of the Dawn also marked a step closer for the brand towards electrification. Its first electric car, Spectre, will reach showrooms at the end of 2023.

The design of the Dawn was influenced by the fashion trends of the 1950s and 1960s, which emphasised elegance through minimalism and accentuating the wearer’s silhouette. This is reflected in the car’s sleek and uncomplicated design, which envelops the passengers luxuriously and fashionably, similar to how a raised collar on a coat can provide comfort and privacy. As a result, the interior of the Dawn offers a stylish and comfortable environment for its occupants.

Rolls-Royce Bright Yellow Dawn

About 80 per cent of the Dawn’s panels were made new, including its “wake channel” on the bonnet, which Rolls-Royce’s Spirit of Ecstasy is traditionally found. Additionally, the marque is not shy about breaking away from the norm. Instead of conforming to the usual configuration for a convertible where only the driver and the front passenger get full-size seating, the Dawn has been designed to provide comfort to all four occupants.

Elsewhere, instead of a hardtop, its designers decided that the Dawn’s roof would be created from fabric “to retain the romance of listening to raindrops on canvas”. Extensive research is devoted to optimising the best convertible experience and the result has made Rolls-Royce one of the leading marques in aerodynamic comfort with the roof down. Furthermore, the Dawn is famously dubbed “the world’s quietest convertible”.

“As production of Dawn draws to a close, we can reflect on an extraordinary chapter in the marque’s history. This beautiful motor car perfectly embodies contemporary luxury while celebrating the marque’s founding principles and heritage,” said Müller-Ötvös.

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Maserati’s Grecale is Built for “The Everyday Exceptional” Experience

The Grecale comes in four different models and every one of it makes driving a pleasurable pastime.
Image: Maserati

Italian carmaker Maserati, known to manufacture some of the world’s fastest and most luxurious sports and passenger cars, has launched a new SUV class to complement its range of automobiles. The brand calls it “Grecale”, which in Italian means a north-easterly Mediterranean wind. Like other models, Maserati named it after the world’s most famous winds to reflect its speedy nature.

Its base model, the Grecale GT can hit 60mph in fewer than 5.6 seconds and 124 mph in 23.7 seconds. This performance has already surpassed its fellow German competitor. In today’s fast-paced world, having an SUV like the Grecale makes commuting between places an easy feat. Its five-seater arrangement is just about right for a young family looking for a car, and each model has three basic drive modes (Comfort, GT and Sport) that the driver can toggle depending on the need.

Image: Maserati

For daily commutes in a city like Singapore, the ideal driving mode is Comfort, which guarantees maximum usability and comfort while ensuring peak efficiency. For those living in a country with long roads, the Sport mode will come in handy. Pedal sensitivity and gear change are set to peak performance and the driving position is lowered by 15mm — the spotlight is now on you and any preconceived notions of what an SUV can deliver will be rewritten.

The Grecale features a wide selection of powertrains, from conventional internal combustion engines to hybrid and a fully electric variation next year. As more countries move toward a greener future, the electric model, the Folgore, will most likely be a top pick for many across the world. Furthermore, it will be Maserati’s first fully electric SUV in its brand history and sets the standard for other upcoming electric vehicles the Trident brand has in its blueprint.

https://www.instagram.com/p/CbfTGL8lNsb/?utm_source=ig_embed&ig_rid=018840c9-d756-4cd5-a00f-d2e4b7dcb7d3

“The Everyday Exceptional” is the tagline for the Grecale, and it is an amalgamation of passion, innovation, versatility and style. These qualities are exemplified throughout the SUV starting from the exterior, which is the second series to adopt Maserati’s new styling direction after the marque’s flagship MC20. The car’s face features a distinctive Maserati grille but the rest of its bulbous body is emblematic of a typical SUV like its fellow competitors from Alfa RomeoPorsche and BMW.

Moving into the cabin, you will be greeted by the modern touches available such as the 12.3-inch dashboard containing a digital gauge cluster and a pair of touchscreens on the centre stack. A first for Maserati is the fitting of a digital clock, which not only tells time but also emits a signal response when a voice command is issued. Furthermore, the clock face can become a compass, an essential tool when embarking on an off-road journey.

When choosing an Italian brand like Maserati, you would be sure to know that you will be living each day without any compromise. Be it with your family in the city or road-tripping with your friends, the Triden brand’s Grecale model is there to confer you luxurious comfort paired with supreme performance that the marque is well-known for in the automobile world.

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Lamborghini Revuelto: The First Super Sports V12 Hybrid HPEV

When Lamborghini announced that it would discontinue the production of the Aventador, it signalled the end of an era. For a decade, the Aventador represented the pinnacle of luxury sports cars, and the last naturally aspirated Lamborghini to be produced in Sant’Agata Bolognese was the Aventador LP 780-4 Ultimae Roadster. But following months of teases and speculations, the Raging Bull has unveiled a successor for the Aventador, the Lamborghini Revuelto — the first super sports V12 hybrid plug-in HPEV (High Performance Electrified Vehicle).

This beast is a befitting sports car to celebrate the 60th anniversary of Lamborghini while also marked the first foray into the world of electrification by the Italian automaker. According to the plans set forth by the brand, it is on track to become electrified, and the Revuelto is the first hybrid model from Lamborghini. Powering the Revuelto is a combination of an internal combustion engine as well as three electric motors. The former is Lamborghini’s signature 6.5-litre V12 engine, which has been used in its flagships for decades. With the aspirated engine alone, the Revuelto can deliver 814bhp at 9,250rmp and 725Nm of torque. Combined with the three electric motors, the car can hit 1,001bhp. 

https://www.instagram.com/p/CqYFRRtqKC9/?utm_source=ig_embed&ig_rid=8ce79bfc-cacb-42a6-aff6-2dde5e85f458

As for the “newer” component of its powertrain, two motors are located on the front axle and another above the eight-speed double-clutch gearbox. A lithium-ion high power battery pack powers the three motors. Coupled with the ICE, its acceleration from 0 to 100km/h only takes 2.5 seconds, and it can also hit a top speed of more than 350km/h. 

The battery motors are recharged via three methods: charging via an outlet that only takes 30 minutes to recharge fully; regenerative braking from the front wheels; or directly from the V12 engine in just under six minutes. With such a powerful car, one would expect the batteries to be heavy, but Lamborghini has kept it at 70kg. To further mitigate the effects of the battery pack, the Revuelto is built upon the marque’s new aeronautics-inspired chassis, the “monofuselage”. This chassis is made of multi-technology carbon fibre, with forged composites for the front structure, allowing for a 25 per cent increase in torsional stiffness over the Aventador while being 10 per cent lighter.

Video: Lamborghini

The Revuelto has a striking appearance that is sure to turn heads. While the powertrain is the most talked-about aspect of the car, its design is just as impressive. With a wedge shape, sharp angles, and scissor doors, the Revuelto is an exaggerated version of the Aventador, complete with a rocket ship-like rear and a front fascia featuring hooded headlights and Y-shaped running lights. Despite its aggressive exterior, the cabin is surprisingly spacious, with more headroom than previous Lamborghini models. The driver’s cockpit resembles a fighter jet with three digital displays, including a 12.3-inch digital gauge cluster, an 8.4-inch infotainment screen and a slightly larger display at 9.1-inch for the passenger. To maximise the hybrid powertrain, the driver can choose from 13 driving modes using the squared-off steering wheel and infotainment system, including Recharge, Hybrid, and Performance.

Overall, the Revuelto is a beautiful and innovative supercar from Lamborghini. Its potent new powertrain is sure to capture attention, but the design and interior of the car are also noteworthy. With a unique and bold exterior design and a spacious and technologically advanced cabin, the Revuelto is a step forward for Lamborghini as it embarks on a new era of electrification. The driver can choose from various driving modes to make the most of the hybrid powertrain, and the fighter jet-style cockpit will surely make for an exciting driving experience.

“The new Revuelto is a milestone in the history of Lamborghini, and an important pillar in our Direzione Cor Tauri electrification strategy,” said Stephan Winkelmann, Lamborghini Chairman and CEO. “It is a unique and innovative car but at the same time faithful to our DNA: the V12 is an iconic symbol of our super sports heritage and history. Revuelto was born to break the mould, combining a new 12-cylinder engine with hybrid technology, creating the perfect balance between delivering the emotion that our clients want with the necessity to reduce emissions.”

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Bufori Luxury Handmade Cars – Dreamed in Australia, built in Malaysia

Hand-built automobiles inspired by American 1930s coupes, that was the dream of three Australian Lebanese brothers Anthony, George and Gerry Khouri. That dream was given form In 1986 when Gerry began to build these special sports coupes in his garage which led to the brothers incorporating Bufori.

For over 30 years, Bufori has been handcrafting exclusive luxury cars with a timeless classic touch. It’s a name composed from an acronym standing for Beautiful, Unique, Fantastic, Original, Romantic, and Irresistible. LUXUO spoke to Asia’s answer to Bugatti during the lead-up week of Penang RendezVous to get the details on these extraordinary carmakers

Designed to last, each Bufori can be completely bespoke: from unlimited choice of body colours to interiors — the choice of leather and wood paneling to the stitching thread and even its pattern. Other options include Persian silk carpets and 24-carat gold-plated instrumentation.

Dreamed in Australia, Built in Malaysia: The Story of Luxury Handmade Cars from Bufori.

Driven by passion and dedication, the Bufori story is one of great achievements and resilience in the midst of setbacks. We interviewed Asia’s most luxurious and exclusive (they hand build 200 – 300 cars a year) car marque to learn just what makes Bufori so special.

When was the BUFORI concept born? Tell us more about the key three founders?

BMC: Bufori started in 1986 out of a challenge between friends. Company founder Gerry Khouri wanted to prove that it is still possible to fully build cars by hand like in the Olden days. So he created his own workshop in his garage and built the first Bufori, which took approximately one year. Gerry always had a soft spot for classic cars, especially the 1920’s American classics such as the famous Auburns, Packards and Duesenbergs. He drew inspiration from these iconic automobiles for the styling of his own car. At this time Gerry was only 19 years of age, and his elder brothers Anthony and George supported him and were involved in the management of the company in the early years. Stemming from a family of property developers with Lebanese heritage, the Khouris have a strong sense of entrepreneurship, which certainly fuelled the expansion of Bufori in the past three decades.

BUFORI stands out from any other car manufacturer, tell us more about the brand’s DNA and its uniqueness?

BMC: People always say that you only need to see one Bufori and you will remember it for the rest of your life, whereas other luxury cars usually don’t stand out from the mass. A Bufori is unique, opulent and a tad flamboyant. The main components of its brand DNA are the distinct contemporary classic styling, the fact that all cars are fully handmade to the highest standard and of course the customisation, which allows every owner to create a vehicle which corresponds to their unique personality.

What have been the latest BUFORI models released? How bespoke is each model from the proposed car colours to the choice of leathers on offer?

BMC: Our latest model is the Bufori Geneva Luxury Saloon, which is the first four-door car produced in Bufori’s history. It was first launched as a concept at the 2010 Geneva Motor Show and our official production began in 2014. As for every Bufori, the car can be fully customised to suit the preference of our distinguished clientele. Any exterior or leather colour can be achieved. We can match colour samples such as a particular flower or fabric. Customers are only limited by their imagination. Whichever unusual idea they may have, our team will strive to make it a reality. We can include a fridge, a cigar humidor, a coffee machine, a Chinese tea set with sink or even secret compartments into the Bufori Geneva. Every Bufori is a single creation, unique and unrepeatable.

Each model is tested in Germany and homologated to European standards.

BUFORI has been expanding from Asia to the Middle East & European markets. Let us know what have been the major challenges to overcome?

BMC: Bufori has been steadily growing its business over the past decades, with cars exported to nearly 50 countries worldwide. The most obvious challenge is to convince people that there is in fact a luxury car which is handmade in Malaysia. When people see the quality and attention to detail on a Bufori, they usually expect it to be built in Europe and don’t believe that it is fully developed, engineered and handmade in a suburb of Kuala Lumpur. Some even visit the factory only to ensure this is true. Another challenge, which is typical of the Middle East, is that customer don’t like to wait for their car to be custom-built. They would rather instantly drive away with a Bufori the same day they make an order.

Buforis may look classic but these vintage inspired beauties are equipped with the latest in automotive technology, From stainless steel chassis to kevlar composite fabric on crumple zones (seven times stronger than steel for crash and crush resistance), the invisible is just as beautiful as the visible

We trust it is highly rewarding to meet BUFORI owners around the globe. What are the most important global events for you to meet BUFORI car lovers?

BMC: Bufori tries to participate in global motor shows on a regular basis, but most importantly, we take part in smaller events with a more private crowd.

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Lamborghini Huracán Sterrato Makes a Debut at Art Basel Miami

Italian automaker Lamborghini has finally debuted the Huracán Sterrato after months of teases. The marque unveiled the off-road sports car at Art Basel Miami. Made to conquer the dirt roads, the Huracán Sterrato is “designed for maximum driving pleasure even away from the asphalt on loose or dirt surfaces,” said the brand in a press release. This new car adds a new dimension to the concept of sportiness and incorporates the brand’s “principles of brave, authentic and unexpected” into the final masterpiece.

The Sterrato’s lineage can be traced back to June 2019, when it was first conceptualised and this is the final variant of the Huracán line after eight years. Many differences can be observed since its first unveiling, like increasing the car’s suspension by 44mm for a better drive over different terrains. Other off-roading accessories are also fitted like auxiliary lights, roof rails, carbon-fibre fender arches and a set of 19-inch wheels made exclusively by Bridgestone.

Powering the sports car is a 5.2-litre V-120 engine that can pump out 602 horsepower and 413 ft of torque using the seven-speed dual-clutch transmission. To hit 60mph from zero, the car only takes 3.4 seconds. The Sterrato is able to hit a top speed of 162mph. Additionally, this powertrain will be Lamborghini’s last pure-combustion engine as the company ushers in a new era of electrification. To provide a greater intake of clean air when driving on dusty tracks, there is an additional air intake on the rear hood of the Sterrato. For breaking, a set of 15-inch brakes with six-piston callipers is fitted at the front while the back has 14-inch brakes with four-piston callipers.

For the new Sterrato, the vehicle features an updated version of Lamborghini’s Integrated Vehicle Dynamics System that allows the driver to pick three different modes of calibration: Strada, Sport and Rally. The last mode makes driving easier in low-grip conditions and drifting in off-road conditions.

Encasing this mechanical beast from the harsh conditions and elements, the Sterrato is encased in an aluminium underbody. On the inside, the car is fitted with exclusive Alcantara Verde Sterrato upholstery and reflects a “feel like pilot” philosophy commonly associated with the Huracán line. The driver is placed at the centre of the passenger compartment, which transmutes a sense of absolute control of all the car’s features.

“True to our values as a visionary, bold and unconventional brand, with the Sterrato we are breaking new ground in driving sensations,” commented Stephan Winkelmann, Lamborghini Chairman and CEO. “Presenting the car at Art Basel in Miami reflects how, just like an avant-garde work of art, the Sterrato represents a radical and original interpretation of the super sports car concept but, in terms of performance, the Sterrato belongs in the world’s most dynamic and exciting driving environments.”

“With the high-speed all-terrain concept of the Sterrato, we have uniquely combined the driving experience of a true super sports car and the fun of driving a rally car,” explained Rouven Mohr, Lamborghini Chief Technical Officer. “Lamborghini cars always deliver emotion: the Sterrato delivers a new degree of driving thrills.”

The new Huracán Sterrato comes in limited production of 1,499 units.

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RM Sotheby’s to Auction World’s Only Matte Black Ferrari Enzo

One of the hallmarks of luxury is the option for customisation and in the world of cars, this means everything from the interior to the exterior. If you so wish to have an all-leather upholstery, the option is there and some car manufacturers even allow you to pick the type of stitching that will be lining the seats. On the façade, the choice of colours is endless including creating your own shade of colour. At Ferrari, to cater to the varying needs of its top clients, the marque has a Tailor Made programme where a team of experts led by a personal designer assists the buyer in conceptualising their dream car.

Next month, RM Sotheby’s will be auctioning a matte black Ferrari Enzo. This one-of-a-kind vehicle was produced for a member of the Brunei royalty and what’s so special about this car is that it is the first-ever Ferrari Hypercar that came out of the Maranello factory with a matte black finish. Called “Nero Opaco”, this colour is a stark shift from the traditional picks like red, yellow or black. To complement the matte black exterior, the Ferrari Enzo’s interiors are also fitted with Nero leather and carpets.

What makes this auction lot even more special is that the Ferrari Enzo is one of the 400 Enzos ever built that used carbon fibre. During the early naughts, such technology was uncommon and utilising it made the Prancing Horse a frontrunner among its competitors. Powering the mechanical beast is a 6.0 litre naturally aspirated V12 engine with 651hp. It is also paired with a F1-inspired automated six-speed manual transmission. On its odometer, the car registered a little over 3,500 miles.

A crown jewel of the Bruneian royal family, the hypercar is set to go under the hammer with no reserve between 5-7 December 2022 at the RM Sotheby’s Sealed Sale (Lot 101).

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Porsche Ranks First As The World’s Most Valuable Brand

Porsche 911 GT3 RS, 2022.

For German carmaker Porsche, its IPO debut on 29 September 2022 at the Frankfurt Stock Exchange was a momentous day as it ushered in a “new era with increased entrepreneurial flexibility”, according to the press release by the marque. The day also saw a new record in Europe as the car brand now holds the largest IPO by market capitalisation of around €78 billion.

On the first day of trading, the shares of Porsche were offered at €82.50 per share and by 6 October 2022, prices rose to €93, corresponding to a total market value of €85 billion. Compared to its ex-parent company Volkswagen’s market capitalisation of €77.7 billion, the sportscar maker finishes first to be Europe’s most valuable brand. Further adding to the prestige is the marque retaining its position as the world’s valuable luxury brand, according to Brand Finance, a leading brand valuation consultancy.

From left: Lutz Meschke, Deputy Chairman of the Executive Board and Oliver Blume, Chairman of the Executive Board.

Speaking more about the successful IPO, Oliver Blume, chairman of the executive board of Porsche AG, said, “Making our customers’ dreams come true is what drives us. Today, a big dream comes true for us. With the completion of the IPO, we are beginning a new chapter in the unique history of our company.” He further added, “This is a historic moment for Porsche. Above all, I would like to thank our more than 37,000 dedicated colleagues worldwide and all who have enabled us to announce our successful IPO today.”

Porsche’s spun-off from its former parent company Volkswagen came at a juncture where the sportscar marker was due to end its financial and domination agreement by the end of 2022. Instead, it will be replaced by an industrial cooperation agreement where both entities will “govern their industrial and strategic relationship”. The common thread that holds the two is the aim for a “sustainable and value-creating development of Porsche AG”.

Porsche 911 Carrera GTS.

With the fresh funds it raised from the IPO, Porsche has plans to use it and fulfil its commitment towards electrification. By 2030, 80 per cent of the cars made by Porsche will be battery-electric vehicles and accompanying this path towards a greener future, and it is working towards a net-carbon value chain by the same year. This move towards using electric engines aligns with other car manufacturers like Rolls-RoyceBentley, Ferrari and Lamborghini. 

“We aim to redefine the concept of modern luxury by combining luxury with sustainability and social commitment. Porsche wants to grow with its luxury products and services and assume social responsibility,” shared Oliver Blume of Porsche’s aim for the future.

The company is expecting its operating profits to be in the range of 17 to 18 per cent for the year ending 31 December 2022. Porsche is in a strong financial position as its half-year financial results already saw it earning €17.92 billion, so for the year 2022, its predicted revenue is around €38 billion to €39 billion. 

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Race Away — Street-Cred Cars Of Their F1 Marques

Dashboard of Ferrari812-Superfast. Image: Ferrari.

Motorheads will be pumped up as the F1 Singapore Grand Prix night race gears up this week. However, if you can’t burn some asphalt like an F1 car does, here are some street-cred cars of their F1 marques who put out impressive torque and performance to make any automobile junkie smile. Time to rev up and lift your F1 spirits for the upcoming race…

Aston Martin

Aston Martin DBX707. Image: Roadandtrack.com

While Aston Martin is famous for its appearance in Bond movies, the marque has moved with the times to create its first SUV. The Aston Martin DBX707 is recognised as the fastest production SUV on the market. The high-performance 4-litre, twin-turbo V8-powered engine produces close to 700hp and can achieve a top speed of 310km/h. The 2022 edition has updates to its exterior like a new fascia with striking splitters, complemented by new side skirts and arresting new tail lights.

Aston Martin DBX707 produces close to 700hp. Image: Roadandtrack.com

The wheels measure 22 inches as standard with an option to upgrade to 23 inches. To tame the DBX707’s speed, high-performance brakes are required: the standard carbon-ceramic brakes measuring 16.5 inches up front and 15.4 inches in the rear; they’re tightly clasped by six-piston and four-piston callipers for the front and rear, respectively. Of course, the biggest revisions are under the hood where the AMG-sourced V8 pushes the 2.2-tonne vehicle to clinch 3.3 seconds for a Century sprint. There’s also the all-wheel-drive system and electronic limited-slip differential to handle curvy tarmacs.

Ferrari

Ferrari 812 Superfast. Image: Topspeed.com.

The Prancing Horse marque’s storied history spans more than 70 years, producing some of the most desired supercars in the world. The Ferrari Enzo — touted as the F1 car for the road — might have clinched a jaw-dropping top speed of 350km/h, however, the SF90 plug-in hybrid Stradale’s Century sprint boasted as low as 2 seconds to the mark.

Ferrari 812 Superfast rear design. Image: Topspeed.com.

Being the first electrified Ferrari, the Ferrari 812 Superfast offers a 6.5-litre twin-turbo V8 and electric motors that put out a combined 986 hp. The rear-engined vehicle accommodates 12 cylinders and is equipped with EPS (Electric Power Steering), not forgetting a high-tech transaxle architecture that houses a front-mounted engine with a rear-mounted transmission.

Alfa Romeo

Alfa Romeo Giulia Quadrifoglio. Image: Alfa Romeo.

Since its humble beginnings in 1910, in Turin, Italy, Alfa Romeo has built a solid reputation in the car industry. It is no surprise that Alfa Romeo enjoys the adoration of many diehard fans. With a marque that has participated in numerous Grand Prix races and rallies around the world, the love for this brand has solidified its loyal folk and still wins converts over.

Alfa Romeo Giulia Quadrifoglio sedan. Image: Alfa Romeo.

Alfa Romeo was previously under the ownership of Fiat Chrysler Automobiles until it was recently merged with those of the PSA Group to form Stellantis back in January 2021. The fastest road car from the Alfa Romeo stable is none other than the 2022 Giulia Quadrifoglio high-performance sedan. Powered by a 2.9-litre twin-turbo V6 engine that delivers 505hp, the sleek car can achieve 3.8 seconds for the Century sprint and snag a top speed of 307km/h.

McLaren

McLaren Speedtail. Image: McLaren.

The McLaren Automotive badge has come a long way since its founding in 1985. On the other hand, its Formula One Group has gone on to win many races across the world. The British marque’s first Grand Prix win was in 1968 at the Belgian Grand Prix, but their greatest initial success was in Can-Am where they dominated the scene from 1967 to 1971.

McLaren Speedtail produces 1,035hp. Image: McLaren.

So what’s the brand’s fastest street-legal car? It’s the Speedtail — the first-ever Hyper-GT where a unique powertrain sits at the core of this aerodynamically efficient hypercar. The vehicle’s statistics are staggering: hitting 300km/h in just 12.8 seconds; top speed of 403km/h which outstrips even the McLaren F1; a petrol-electric hybrid powertrain where a whopping 1,035hp is produced. The hypercar is on a limited production of just 106 units worldwide. The Speedtail’s unique three-seater layout and central driving position will turn heads everywhere.

Mercedes

Mercedes AMG GT63 4-door coupe. Image: Mercedes.

Getting behind the wheel of the fastest road-going Mercedes car is the 2.4-tonne AMG GT63 4-door coupe. Under the hood, the 4-litre twin-turbo V8 coupled with a 204hp electric motor, the range-topping AMG 4-door coupe can produce a staggering 843hp and 1,470Nm of torque, making it the most powerful road-going Mercedes ever.

Mercedes AMG GT63 4-door coupe is the fastest road-going Mercedes ever. Image: TopGear

The car can snag the Century sprint in less than 3 seconds. The V9 Biturbo E-Performance is coupled with a PHEV system where the 6.1 kWh battery pack with the electric motor can provide a pure EV range of 12km at speeds of up to 130km/h.

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Top Luxury Electric Cars in 2022

Luxury and electric vehicles are becoming intertwined as manufacturers like Rolls Royce, Bentley, Range Rover explore the drivetrain. These cars are here to stay and take their share of the luxury market.

In Singapore, the government has set an audacious goal of eliminating petrol vehicles by 2030. In order to help with the transition, a number of policies are gradually implemented such as providing rebates for early adoption, a revision of road taxes for qualifying vehicles and building more charging points to meet the foreseeable surge in demand for electric vehicles. Hence, seizing on the opportunity and planning ahead could potentially help you get a head start on your journey with “green” vehicles.

Manufacturers & Electric Cars

In the meantime, manufacturers are busy producing new electric cars to comply with the legislation worldwide that favour vehicles with lower CO2 emissions. They’re also electrifying the existing ranges. With that said, let’s take a peek at the best luxurious upcoming EVs in 2021.

Mercedes EQS 2022

The Mercedes-Benz EQS, a part of Mercedes-Benz’s EQ range which consists of electric and hybrid models, is a luxury saloon and is a first of its kind for the brand. There are two types of trims available –EQS 450+ with a 245kW battery and a more powerful EQS 580 4MATIC version with 385kW and reaches 0-60mph (0-96 km) in 4.3s.

Besides being extremely quiet, the EQS is designed to feature superior aerodynamics, and up to 478-mile (770 km) range. The inside of the car looks like a futuristic spaceship with a long dashboard and a large infotainment screen. 

Prices start with £80,000 (US$113,617). 

Tesla Model S Plaid

One of the most anticipated Tesla S models, S Plaid is a direct competitor to the Porsche Taycan. With a power of a face-melting 1,006bhp and a speed of 0-60mph in barely 1.9s, it is said to feature the quickest acceleration of any production vehicle ever.

With an estimate range of 396-miles (637 km) delivered by an all-new three-motor electric powertrain, the S Plaid can tackle city driving as well as longer weekend road trips. The S Plaid trim also features upgrades over the S model including new alloy wheels and a few exterior details, such as an added ducktail spoiler and improved space on board.

The price for Model S Plaid starts from £129,990 (US$184,550).

2022 Ford Mustang Mach-E

The Mach-E is a more affordable option with prices starting from £41,330 (US$58,404). It is the first electric SUV from Ford and is touted to have a range of up to 379-miles (609 km) and 0-62 mph in only 3.7s. It is available in two battery options either as an all-wheel or a rear-wheel drive.

As you’d expect, it’s equipped with all the modern car essentials – from intelligent parking systems and connectivity including cloud technology and FordPass app that allows remote locking, provides vehicle health alerts and much more.

2022 Lotus Evija

Evija is a fully-electric British hypercar and isn’t even street-legal in the USA and is also produced in extremely-limited numbers. Its power is the highest of all the EVs on the list, with a crazy 2000hp and is claimed by Lotus to be the most powerful car worldwide with a price starting from £2 million (US$2.8 million).

The exterior of this car is truly stunning with butterfly doors and racecar-like form, as well as sculpted outsides for improved aerodynamics. Inside is no less impressive, with an infotainment system using advanced gaming software and lightweight materials throughout the cabin.

2022 Kia EV6

Electric SUV, Kia EV6 is the newest addition to its electric galore. The range is pretty good with up to 316 miles without charging and 0-60mph in 3.5s.

With an all-electric powertrain and seats made from recycled PET plastic bottles, EV6 is a superb choice if you want an eco-friendly car without compromising on the design.

Additionally, it can tow up to 1600kg, so it’s fantastic for that family trips out during the summer.

Price start from £40,895 (US$58,082) for a default trim, while GT-line costs a bit more with the starting price of £43,895 (US$62,342). Deliveries in the UK start in October 2021 and will arrive in Singapore in 2022.

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Ten Years of the Bugatti Veyron 16.4 Grand Sport Vitesse — The World’s Fastest Roadster

Image: Bugatti

1,200 PS in a roadster — with the introduction of the Veyron 16.4 Grand Sport Vitesse in 2012 —  Bugatti set new standards of power and performance from a roadster. A year later, the extraordinary hyper sports car cemented its unique status in the automotive world by hitting a top speed of 408.84 km/h — establishing itself as the world’s most powerful and fastest production roadster — a record for open-top vehicles that still stands today.

President of Bugatti Automobiles Christophe Piochon remembers how, after the Veyron 16.4 Super Sport coupé introduced the world to the 1,200 PS W16 engine, customers expressed their desire for an open-top version which boasted the same inconceivably high power output. The engineers spent the subsequent months developing the Veyron 16.4 Grand Sport Vitesse.

The greatest challenge when it came to the new roadster was achieving sufficient driving stability and redefining the rollover protection and the removable roof of the predecessor Veyron 16.4 Grand Sport. The Veyron’s very specific structural design needed to be further reinforced. To achieve this, a removable roof module made from lightweight polycarbonate was created, which made open-top driving possible in just a few manual steps. What sounds straightforward was in reality anything but – in the coupé the roof is an integral part of the monocoque frame that helps provide the car with its outstanding stability. In the roadster, reinforcements with extremely high torsional rigidity of 22,000 Nm per degree along calculated load paths had to be added to achieve the necessary rigidity and safety standards.

Image: Bugatti

The extremely sturdy and light passenger compartment built in the monocoque design required an optimum combination of body rigidity and lightweight construction. If an integral part of the structure — i.e. the roof — is removed, the load paths need to be redefined in order to maintain the vehicle’s high rigidity and crash safety that include side impact and rollover protection.

The monocoque was consequently reinforced around the side skirts and the transmission tunnel, and the B pillars were laterally stiffened by a carbon fiber support. A central carbon plate beneath the transmission tunnel served to ensure the vehicle was less prone to torsional flexing than any other roadster. In addition, the side doors of the Veyron 16.4 Grand Sport Vitesse are made from carbon fiber and disguise an integrated longitudinal support with pins that passes the load from the A pillar to the B pillar in the event of an accident, reducing impact force.

Image: Bugatti

The 8.0-liter W16 engine delivers 1,200 PS and enables the Veyron 16.4 Grand Sport Vitesse to hit a top speed of 410 km/h. On the record-setting drive, performed by Chinese businessman and race car driver Anthony Liu in 2013, a speed of 408.84 km/h was recorded, with the roof down.

“Minus the roof, the Veyron 16.4 Grand Sport Vitesse demonstrates just how unparalleled Bugatti’s engineering expertise is. Although the weight distribution is completely different when the roof is down, the vehicle remains stable and accelerates just as impressively as it does with the roof closed,” explains Christophe Piochon. “With the Veyron 16.4 Grand Sport Vitesse, Bugatti proved it was possible to build an open-top hyper sports car with very high performance and power output that drives extremely dynamically and very comfortably.”

Image: Bugatti

The predecessor of the Veyron 16.4 Grand Sport Vitesse that was unveiled in 2008 — the Veyron 16.4 Grand Sport which boasted 1,001 PS — had already allowed customers to experience phenomenal power with top-down driving, but the Veyron 16.4 Grand Sport Vitesse amplified the experience even further, living up to its name — Vitesse — which translates to speed. The increase of 199 PS compared with the Veyron 16.4 Grand Sport was achieved first and foremost thanks to four larger turbochargers, together with new intercoolers.

The design of the car was also overhauled; the front of the Veyron 16.4 Grand Sport Vitesse features wide air intakes as on the Veyron 16.4 Super Sport. The bottom air slot extends sidewards into the wheel well, giving the roadster an extremely commanding appearance. Directly below the air intake is a new front spoiler. A double diffuser, a central twin-pipe exhaust system, and a roof edge spoiler all combine to give the rear of the car an incredibly striking design. In contrast to the coupé, the roadster’s skin is made entirely from carbon. Bugatti therefore also offers the option of clear, visible carbon paintwork.

Image: Bugatti

Unlike the Veyron 16.4 Super Sport, but like all the other Veyron models, the Veyron 16.4 Grand Sport Vitesse has two air scoops on each side of the engine cover. In the roadster, these serve two purposes: firstly, they suck in air for the 16-cylinder engine and, secondly, they are an elegantly integrated part of the rollover protection.

Bugatti also strengthened all the powertrain components, including the gearing of the seven-speed dual-clutch transmission (DSG). A fuel system taken from the Veyron 16.4 Super Sport that features a four-pump tank supplies the engine with sufficient fuel. To reliably and comfortably put the power on the road, Bugatti retuned the chassis including ESP, tires, and brakes — all of which bring the roll and pitch down to an almost imperceptible minimum.

Image: Bugatti

With the roof closed, the predecessor model, the Veyron 16.4 Grand Sport with 1,001 PS, hits a speed of exactly 407 km/h, matching that of the coupé. When the roof is down, Bugatti electronically curtails the speed to 360 km/h. In the Veyron 16.4 Grand Sport Vitesse, not only is the power output higher, so too is the top speed. With its 1,200 PS when the roof is closed, the Veyron 16.4 Grand Sport Vitesse accelerates to as much as 410 km/h, while its speed is limited to 375 km/h when the roof is down.

“The internal noise and turbulence are reduced to a minimum thanks to the roof edge spoiler and an elaborately designed wind deflector. Even at top speeds of over 200 km/h, the passengers can still hold a conversation with the top down,” relates Christophe Piochon. “This was us catering to a fundamental customer wish.” In addition to carbon, aluminum, and magnesium, Bugatti included a special moisture-resistant leather with fine backstitching in the interior.

Image: Bugatti

The Veyron 16.4 Grand Sport Vitesse was to be the last model in the Veyron series, with the 2013 version created as part of the Les Légendes de Bugatti range. Les Légendes de Bugatti celebrated not only six historical Bugatti individuals — Jean-Pierre Wimille, Jean Bugatti, Meo Costantini, Rembrandt Bugatti, Black Bess, and Ettore Bugatti — but also Bugatti’s unique creativity and craftsmanship. To this end, for the Les Légendes de Bugatti edition of the Veyron 16.4 Grand Sport Vitesse, the designers used finishing methods and materials never before seen like this in a vehicle. All the Légendes models, which were limited to just three vehicles each, sold out immediately.

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Margaret Thatcher’s 1973 Rover P5 Expected to Fetch £45,000 at Auction

Image: Silverstone Auctions

When introduced in 1958, the Rover P5 was the company’s undoubtedly flagship — and a return to the upper echelons of the executive car market for its maker. Being big, sturdy and incredibly well-made, the Ebony Black saloon became the favoured transport of British prime ministers and royalty.

Image: Silverstone Auctions

Manufactured on the 24th March 1973, this particular Rover played an important role in UK political history, transporting newly-elected Margaret Thatcher, from Conservative Headquarters to Buckingham Palace on 4th May, 1979, where she accepted the Queen’s invitation to form a new administration.

After retiring from its place on the political stage, the Rover moved into private ownership in 1980 with a recorded mileage at the time of circa 76,000m with approximately 17,000 miles recorded since then. It remains in exceptional condition throughout to this very day.

Image: Silverstone Auctions

The structure of the car was designed as a single unit with all inner panels such as the floor, front and rear bulkhead and door post stressed. The project was Rover’s first attempt at a monocoque design, and as British car design engineer, Gordon Bashford, stated “There was no computer aided design in those days, of course, so all the stress engineering had to be done by mathematical dexterity and testing, particularly pave testing.”

Image: Silverstone Auctions

More recently, the paintwork has been given a refresh, while both the engine and gearbox have been rebuilt. In order to preserve the vintage feel of the interior and to maintain the Rover’s heritage, the interior has been kept in entirely original condition. The P5 was a product of free thinking, and among the advanced concepts used in the design were independent rear suspension and four-wheel Lockheed disc brakes. During this period, Gordon Bashford became responsible for Rover’s forward planning, and devised some amazing alternative P5 concepts – including front wheel drive, rear engines, de Dion-axled cars, rear mounted transmissions, four-wheel drive; and a car with the gearbox mounted under the seat. The car also had a box-section front subframe, which carried the suspension, steering, engine and gearbox. This was attached to the rest of the vehicle by six rubber bushes, and although it was complex, Gordon Bashford thought there were benefits in terms of servicing (it could be dropped from the car for easy access) and refinement, he later revised his opinion.

In terms of powering the Rover, it has a 3.50 litre V8 engine. Now, it is being offered by Silverstone Auctions on the 27th of August with an estimate of £35,000 to £45,000. With a large history file and unquestionable provenance, the venerable Rover P5 is an attractive saloon it is own right.

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Six For The Summer: Cool Cabriolets To Look Forward To

Image: Bentley

One of life’s greatest pleasures is an open-top drive in a cabriolet on a warm, balmy sunset. There’s nothing like the smell of sea salt when driving along the coast or the petrichor of the forest, freshly washed by the rain just moments before.

Driving top down also makes for a heightened sensory experience. The driver hears the engine and exhaust more clearly, and the smell of hot brakes and tyres from a spirited drive stirs the emotions to a new level. 

If you’re lucky enough to be behind the wheel of an open cabriolet on these occasions, you can literally feel the stress melt away and a smile grow on your face. It has been said, however, that the most successful people make their own luck. So to prepare you for these situations, here are six of the latest cabriolets that are guaranteed to make your day. Every day.

Maserati MC-20 Cielo

Image: Maserati

The newest in this group is the Maserati MC-20 Cielo. Hot on the heels of the coupé that made its debut last year, the Cielo is in fact more of a targa than an outright convertible. Instead of a folding fabric or metal top, this Maserati is fitted with a state-of-the-art electrochromic glass roof panel. At a touch of a button on the central screen, the top can be transformed from clear to opaque. Best-in-class thermal insulation promises to keep heat Sun’s heat at bay while it takes just a press of a button and 12 seconds to electrically remove the top.

Impressively, the MC-20 Cielo weighs just 65kg more than the coupe, which is insignificant for the revolutionary Nettuno twin-turbo V6 engine to overcome. With 630hp at the driver’s disposal, the MC-20 Cielo is capable of reaching over 320km/h and needs only three seconds to reach 100km/h from a standstill. Just as well then, that among the various drive modes available to optimize the car’s handling dynamics, WET Mode is also there for reassuring control when the heavens open.

Bentley Continental GT V8 Convertible

Image: Bentley

The perfect accompaniment to a cabriolet is an engine that sings. One of the best-sounding motors that money can buy is a high-revving V8 which incidentally, can be fund under the bonnet of the Bentley Continental GT V8 Convertible.

Its 4.0-litre twin-turbo engine produces a characterful V8 burble through its stylish quad exhaust pipes, while offering better efficiency for a Touring range of over 800km. All in unbeatable comfort for effortlessly covering long distances. 

While a top speed of 318km/h and the ability to reach 100km/h from a standstill in four seconds, the Bentley Drive Dynamics selector allows the full breadth of performance, from class-leading refinement and comfort to focussed handling in Sport mode.

In addition, the Active All-Wheel Drive System, enables the use of rear-wheel drive as much as possible during normal driving for optimum efficiency and dynamic performance.

BMW M4 Competition Convertible with M xDrive

Image: BMW

Another brand that is increasing the availability of all-wheel drive in its model range is BMW M. This performance division of BMW is known for building some of the most uncompromising performance cars of out time.

Most recently, the M4 is available in Convertible guise. Paired with all-wheel drive, the BMW M4 Competition Convertible with M xDrive, as it is properly called, breaks new ground for the M sub-brand. Just as well since its 3.0-litre, 6-cylinder in-line twin-turbocharged engine makes 510hp.

Reverting back to a fabric folding roof after a long hiatus also means adding the convenience of opening or closing the roof on the move at speeds of up to 50km/h. 

Audi R8 Spyder V10 performance RWD

Image: Audi

The Audi R8 has matured into something of a “thinking man’s” supercar. It is well-executed; stylish, handles beautifully and has a track record of reliability that is the envy of many exotic brands.

It also offers some pedigree, too. By way of the Lamborghini Huracan with which it shares its chassis and that fabulous V10 engine! Additionally, the Audi R8 Spyder V10 performance RWD offers a greater degree of purity with a rear wheel drive layout that saves weight as well as puts the driver firmly in control. With great power, comes great responsibility indeed.

Porsche 911 Carrera Cabriolet

Image: Porsche

No list of sports cars, open-topped or otherwise, would be complete without the Porsche 911. In this case, the latest 992-generation models are so complete that even the ‘entry’ model is easily capable of delivering all the useable performance anyone could possibly need. Look further up the price list and the Stuttgart carmaker is only too happy to oblige with even more potent versions of its iconic sports car.

The 385hp output of the 911 Carrera Cabriolet perfectly subscribes to the brand’s philosophy of Porsche Intelligent Performance. In the real world, stratospheric power outputs only translate to spending more time braking for the next corner. The driver of this 911 Carrera however, would be able to spend more time, savouring the nuances of the power band and the characteristic engine notes that come with every increment of revs. All the better that this is done with the top down…

Jaguar F-Type R-Dynamic Black Convertible

Image: Jaguar

Speaking of intelligent performance, one of the most beautiful cars in this group is also the most efficient. Powered by a 300hp, 2.0-litre turbocharged Ingenium four-cylinder engine, it generates maximum torque from just 1,500rpm. All this while delivering the expected sports car acceleration from 0 to 100km/h in only 5.4 seconds and a top speed of 250km/h.

The new R-Dynamic Black variants of the F-Type take the purity and presence of its sports car ethos to a new level. For starters, the 20-inch gloss black alloy wheels known as ‘Style 5039’ are not available on any other model in the range.

Inside, more quality detailing can be found that gives this car the look and feel of traditionally British craftsmanship which adds a greater sense of luxury and sportiness.

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Maserati’s Grecale is Built for “The Everyday Exceptional” Experience

Maserati’s Grecale is Built for “The Everyday Exceptional” Experience

Image: Maserati

Italian carmaker Maserati, known to manufacture some of the world’s fastest and most luxurious sports and passenger cars, has launched a new SUV class to complement its range of automobiles. The brand calls it “Grecale”, which in Italian means a north-easterly Mediterranean wind. Like other models, Maserati named it after the world’s most famous winds to reflect its speedy nature.

Its base model, the Grecale GT can hit 60mph in fewer than 5.6 seconds and 124 mph in 23.7 seconds. This performance has already surpassed its fellow German competitor. In today’s fast-paced world, having an SUV like the Grecale makes commuting between places an easy feat. Its five-seater arrangement is just about right for a young family looking for a car, and each model has three basic drive modes (Comfort, GT and Sport) that the driver can toggle depending on the need.

Image: Maserati

For daily commutes in a city like Singapore, the ideal driving mode is Comfort, which guarantees maximum usability and comfort while ensuring peak efficiency. For those living in a country with long roads, the Sport mode will come in handy. Pedal sensitivity and gear change are set to peak performance and the driving position is lowered by 15mm — the spotlight is now on you and any preconceived notions of what an SUV can deliver will be rewritten.

The Grecale features a wide selection of powertrains, from conventional internal combustion engines to hybrid and a fully electric variation next year. As more countries move toward a greener future, the electric model, the Folgore, will most likely be a top pick for many across the world. Furthermore, it will be Maserati’s first fully electric SUV in its brand history and sets the standard for other upcoming electric vehicles the Trident brand has in its blueprint.

 
 
 
 
 
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“The Everyday Exceptional” is the tagline for the Grecale, and it is an amalgamation of passion, innovation, versatility and style. These qualities are exemplified throughout the SUV starting from the exterior, which is the second series to adopt Maserati’s new styling direction after the marque’s flagship MC20. The car’s face features a distinctive Maserati grille but the rest of its bulbous body is emblematic of a typical SUV like its fellow competitors from Alfa RomeoPorsche and BMW.

Moving into the cabin, you will be greeted by the modern touches available such as the 12.3-inch dashboard containing a digital gauge cluster and a pair of touchscreens on the centre stack. A first for Maserati is the fitting of a digital clock, which not only tells time but also emits a signal response when a voice command is issued. Furthermore, the clock face can become a compass, an essential tool when embarking on an off-road journey.

  • Maserati

When choosing an Italian brand like Maserati, you would be sure to know that you will be living each day without any compromise. Be it with your family in the city or road-tripping with your friends, the Triden brand’s Grecale model is there to confer you luxurious comfort paired with supreme performance that the marque is well-known for in the automobile world.

For more car reads, click here.

Salon Privé 2021: Rolls-Royce celebrates bespoke commissions

Salon Privé: Rolls Royce Celebrates Bespoke Commissions

Rolls-Royce has displayed two of its bespoke commissions at Salon Privé 2021, an exclusive Concours d’Elégance held at Blenheim Palace, Oxfordshire. The two cars on display are the Black Badge Wraith and the Black Badge Cullinan.

Black Badge Cullinan

The Black Badge Cullinan features a plethora of bespoke appointments, the most notable of which is a highly contemporary Bespoke Verde Ermes green for the coachwork. It also has a dark chrome Spirit of Ecstasy, blackened stainless steel exterior treatment and exclusive 22-inch part-polished Black Badge wheels to give the Cullinan a very bold feel. The interior features Havana trims on the seats, contrasted by Tan panels and Cashmere Grey accents on the seat piping.

Salon Privé: Rolls Royce Celebrates Bespoke Commissions

Black Badge Wraith

The Black Badge Wraith also features a dark chrome Spirit of Ecstasy, however, it opts for 21-inch part-carbon fibre Black Badge wheels instead. Its coachwork is finished in a bold Iced Premiere Silver, which provides a delicious monochromatic contrast against its dark wheels and Spirit of Ecstacy. To give this Wraith a bit more depth, the interior incorporates a vivid Mugello Red.

Salon Privé: Rolls Royce Celebrates Bespoke Commissions

Salon Privé 2021

As in the previous iterations of the event, Rolls-Royce Motor Cars will lead the Tour Privé. This year’s rolling concourse will include a 120-mile (193km) tour of the Cotswolds, led by the Rolls-Royce Ghost. Deemed the latest iteration of the marquee’s most successful product, the Rolls-Royce Ghost leading the tour is presented in Salamanca Blue.

Apart from the Tour, visitors will be able to enjoy a host of other events over five days. This includes a display of some of the finest automotive brands today, including Aston Martin, Bugatti, Lamborghini, McLaren, Porsche and many more. Salon Privé 2021 will also play host to numerous classic car specialists such as DK Engineering, Everrati, Jensen International Automotive and more. While the main focus of the event is automotive excellence, Salon Privé 2021 will also have various other luxury displays. Salon Privé TIME will showcase a selection of luxury watches from IWC, Montblanc, Panerai, Piaget, Roger Dubuis and Vacheron Constantin. The Luxury Retail Village is another highlight visitors should check out if they need a break from cars. Check out the brands on display here.

Learn more about Salon Privé 2021 here.

By Terence Ruis

 

New 2021 Rolls-Royce Ghost represents post-opulent design: Perfection in simplicity

Emblematic of spearheading an era of post-opulence, the first Goodwood Ghost was a response to a whole new generation of clients, both in age and attitude. The Ghost is a slightly smaller, less ostentatious Rolls-Royce with the full flavour and provenance of the legacy and luxury which exemplified the brand for the last 116 years.

The most technologically advanced Rolls-Royce yet, the new Ghost reflects a minimalist philosophy which rejects superficial expressions of wealth, underpinning our last conversation with the brand’s Head of Bespoke Alex Innes, “ With a Rolls-Royce there’s always this sense of etiquette, and a feel for having just the right gesture, at the right moment that it’s perceptive to the situation whether it’s the careful offering of an umbrella from the door, as soon as it starts to rain or it’s indeed the fact that the coach doors open to the rear to ensure that you can access and egress the car in the most elegant fashion. There is this subtle sense of what’s right, these details extend also to people’s perception as well.”

 ‘post-opulent’, ‘limited, intelligent, and unobtrusive’.

Post-Opulent Aesthetics: New Rolls-Royce Ghost represents Perfection in simplicity

Indeed, as a quintessentially British brand, there’s a civility which permeates every fibre of a Rolls-Royce’s rigid aluminium spaceframe architecture. Over its ten-year lifespan, the Ghost has become the most successful model in the marque’s history for good reason: By listening carefully to their discerning clientele, the Goodwood carmaker inevitably set new benchmarks in customer centricity by creating a completely new motor car. Sublimely engineered, hugely charismatic, readyviewed the new Ghost pushes technological boundaries which on the surface , appears more the purview of the makers of performance sports cars rather than stately sedans for captains of industry.

Beneath the surface, significant advances were made with the marque’s proprietary aluminium spaceframe architecture. A revolutionary development first used on Phantom, then Cullinan, this spaceframe is unique to Rolls-Royce and enables the brand’s designers and engineers to develop an authentically super-luxury product, free from the constraints of traditional platforms used to underpin high- volume vehicles.

Speaking to Rolls-Royce’s Luxury Intelligence Specialists, highly successful, diverse and globalised entrepreneurs and founders, spoke of their needs for a vehicle that could be as connected and integrated into their lives as their connected technology. They yearned for a drive that could perform the dual role from day-to-day business to a weekend drive: in other words a super-luxury saloon that was simultaneously dynamic, serenely comfortable and perfect in its minimalism.

Less but better

These were profound learnings: As Ghost clients required even more of their motor car, readyviewed Rolls-Royce incorporated technology such as all-wheel drive and all-wheel steering in Ghost , unlocking an entirely new, purposeful personality that clients soon came to realise that Rolls-Royce could offer more than a chauffeur-driven experience.

Downplaying the parthenon-esque grille of the Phantom sedan and shifting to nimbler proportions, the Ghost enjoys the sensuous curves, departing from the high and crisply formal roof and shoulder lines of its other brethren, opting for for billet-smooth body panels and a tapered silhouette instead. According to Innes, ’Post Opulence’ is characterised by reduction and substance. In service to this, the Rolls-Royce Ghost curates exceptional materials and a simpler yet uncompromising aesthetic where Design is purposefully limited, intelligent and unobtrusive. What results is new Ghost. An automobile so precisely tailored to its clients, that it appears perfect in its simplicity which belies its remarkable substance.

The interior cabin of the Ghost echoes her exterior: a clean, almost uninterrupted dashboard with a generous dose of natural wood panelling and other esoteric (depending on your choice of bespoke material) finishing with a glowing Ghost nameplate on the passenger side using over 150 LED lights and 90,000 laser-etched dots to disperse some gentle, almost mesmerising ambient lighting.

“Bespoke” is not just some buzzword at Goodwood, it applies to the audio system as well. Highly engineered aesthetics incorporate a resonance chamber into the body’s sills, effectively turning the car into a giant sub-woofer. A home away from home, 18 channels to provide 1300W output, channelled through magnesium-ceramic speaker cones where active microphones detect frequency imbalances which the amplifier automatically compensates for, CEO Torsten Müller-Ötvös calls it, “the best way to get through heavy traffic” and we agree.

Presciently and of utmost importance to Rolls-Royce since 2015, Micro-Environment Purification System with ultra-sensitive impurity sensors detect airborne contaminants, protecting clients from harmful carbon and pollen particles, as well as contaminants. One might tolerate the day-to-day reality of traffic James but Covid-19 isn’t really the kind of thing that can be ‘tolerated’. Detecting a threat, the MEPS has a Recirculation Mode  channels all cabin air through a Nanofleece filter capable of removing nearly all ultra-fine particles from the Rolls-Royce’s micro environment in less than two minutes.

It’s very much a driver’s Rolls-Royce. The modular aluminium chassis with its bulkhead, floor, and crossmembers have been repositioned; and augmented by the world’s first Planar suspension system, the Ghost enjoys significantly improved agility and effortlessness. One doesn’t so much as drive a Ghost bur rather pilots it.

Equipped with the hallmark 6.75-litre twin-turbo V12 engine, delivering 571PS and 850nm, it’s not so much the power and impeccable handling but a holistic concept that Rolls-Royce dubs “Formula for Serenity”. Utilising 100 kilograms of sound-deadening material and know-how, Goodwood’s acoustic engineers identified ‘hidden inputs’ and examined every component to create a ‘near-silent’ soundstage – the trick of soundstaging is that anything would be an annoyance in a zero-sound environment, what the new Ghost demonstrates is a suppressed buzz and a ‘cultured’ but still no less throaty roar when the twin-turbo power plants kicks it up a notch.

The new Ghost is perfect in its simplicity, but created with maximum adaptability, a creature in harmony with the needs and multi-hyphenate portfolios of its high achieving owners and perfectly in tune with the times.

Discover the full story of the new Rolls-Royce Ghost

By Jonathan Ho

 

Rolls-Royce Motor Cars Kuala Lumpur is coming to Penang Rendezvous 2019

Penang RendezVous 2019 is set to take place on the 11th to 13th October 2019 at Straits Quay in Penang and one of the key highlights of the three-day event is our partnership with the pinnacle of automotive luxury – Rolls-Royce Motor Cars Kuala Lumpur.

For the coming event, Rolls-Royce Motor Cars Kuala Lumpur will be showcasing two of the latest models from its prestigious stable of super-luxury cars – the Rolls-Royce Cullinan SUV, the most luxurious on the market, and the Rolls-Royce Black Badge Ghost, a bold, dynamic version of its award-winning saloon.

The Rolls-Royce Cullinan is the first-ever all-terrain SUV manufactured by Rolls-Royce to make super-luxury off-road travel a reality for Ultra High Net Worth individual jet setters and luxury connoisseurs around the world.

Named after the world’s biggest natural diamond, the Cullinan boasts of luxury, performance and usability levels never before seen in the SUV market.

With its ‘architecture of luxury’: a bespoke aluminium space frame, 563hp, 6.75 litre twin-turbo V12 engine and satellite aided transmission and some 100kg of sound insulation, the Cullinan promises the utmost in smoothness and quietness, along with with a Rolodex of other novel features, like a cargo compartment separated from the cabin, rear coach doors, and an automatic lowering system that drops the SUV 40mm when the driver approaches.

Also, to make it even more perfect for off-road adventures, the Cullinan features multiple driving modes as well as a suspension adjustment of +40mm, a superlative air suspension system, wildlife and pedestrian warning, alertness assistant, and four-cameras with all-around visibility and a “helicopter view” to offer its riders a panoramic view of their surroundings.

As for the Rolls-Royce Black Badge Ghost, many have dubbed it as the most powerful Rolls-Royce saloon ever built and is designed for the generation of young, self-empowered, self-confident rule-breakers of today.

This new edition of the Ghost has been upgraded to its maximum potential with a 603hp, 6.6L twin-turbocharged V12 engine reaching a top speed of 250km/h (governed), making it the fastest Ghost to ever grace the road.

Sleek, bold and charismatic, the Black Badge Ghost features the ‘sanctuary’; a luxurious interior like no other designed to cocoon driver and passengers alike in the utmost luxury.

Drop by Penang RendezVous 2019 between 11th to 13th October 2019 at Straits Quay Marina to discover more about the new Rolls-Royce motor cars.

 

For more information on the event, please contact [email protected].

Rolls-Royce Motor Cars Kuala Lumpur
Ground Floor, Quill 9
112, Jalan Professor Khoo Kay Kim
46300 Petaling Jaya,Selangor

Website: www.rolls-roycemotorcars-kl.my
Facebook: www.facebook.com/rollsroycemotorcarskl
Instagram: www.instagram.com/rollsroycecarskl

 

Interview: Rolls-Royce CEO Torsten Muller Otvos

The Cullinan has fast become one of Rolls-Royce’s most successful models

Named for the largest gem-quality rough diamond ever discovered, the Rolls-Royce Cullinan is the Goodwood brand’s belated if epic response to the SUV genre of automobiles. During the early days of the SUV growth spurt, Rolls-Royce briefly courted some controversy when they declared that a sport utility vehicle and all its connotations of “practicality” and “utility” would run counter to the brand’s automotive ethos. Nevertheless, when Rolls-Royce sets it mind to making a sport utility vehicle, by damned, it’s going to be an SUV worthy to carry the Rolls-Royce badge. The Cullinan, the Goodwoord marque’s first SUV, is also the brand’s first all-wheel drive vehicle.

When you pay a certain price, it comes with certain expectations and we spend over 800 hours making a single Rolls-Royce to ensure that it is immaculate. This is our competence. – Rolls-Royce CEO on build quality of his cars

Swinging through the East, starting in Japan, spending some time in Seoul, LUXUO’s Jonathan Ho and YACHT STYLE’s Gael Burlot eventually caught up with CEO Torsten Müller Ötvös at the Fullerton Bay Hotel Singapore to talk about the direction of Goodwood and the potential of the Rolls-Royce Cullinan.

 

Rolls-Royce CEO Torsten Müller Ötvös on brand direction and the growth potential of the Cullinan

In fact, with the Cullinan, we’ve begun to use words at Rolls-Royce that we never thought we would use like “utility” and “practicality” – Rolls-Royce CEO Torsten Müller Ötvös on the new Cullinan

LUXUO Group Managing Editor Jonathan Ho and YACHT STYLE Publisher Gael Burlot in conversation with Rolls-Royce CEO Torsten Muller Otvos at TMO, the lobby lounge of the Fullerton Bay Hotel Singapore

You have enjoyed great success in 2018, especially in Asia, could you share some of the factors which contributed?

It was a record year for us historically. In comparison to 2017, we had full availability of the Phantom in 2018 and it had fantastic reception, becoming our main driver of revenue for that year. We were also helped with the launch of the Cullinan which brought lots of attention to the brand as you can imagine. We have delivered a cars since last Christmas across the ranges: Ghost, Wraith, Dawn and of course the Phantom. Furthermore, many markets are in excellent condition, the United States, our biggest; the Middle East is recovering while China is growing from strength to strength. Meanwhile in East Asia, Japan and Korea in particular, show amazing growth rates, totalling up to 1700 cars last year in all [laughs].

 

How has this exuberant growth affected your operations? Have you had to appoint more apprentices to the program?

We’ve had to employ 200 more crafts people to deal with the demand for the Cullinan. Our brand is running in contrary to what is evident in the UK automotive industry, we’re in very good shape. We want to continue our growth rate. We are always looking for more apprentices because it is not easy to find the skills required for our products, we are always looking into training and educating our staff. The best example is that coachline painting has to be done by hand and we only have three artisans capable of doing this under the guidance of Mark Court, famed Coachline painter; hence, we are always on the lookout for new people to train in all artistic fields required: embroidery, marquetry, etc. We’ve had a record intake of apprentices this year as well, we will probably continue for a number of years to come.

 

Do you share craftsmen in common with British shipyards like Princess and Sunseeker?

No, we have done so in the past. The teak decking found on so many yachts can also be found on models like the Dawn and the Phantom drophead. Back then, we had to get the marine skills to make that decking. We used to hire people from shipyards but not anymore because they are quickly snapped up by Princess and all the others. For this reason, we are no longer sharing but we have amicable relations. When you pay a certain price, it comes with certain expectations and we spend over 800 hours making a single Rolls-Royce to ensure that it is immaculate. This is our competence.

Torsten, pictured with the latest and greatest Rolls-Royce Cullinan parked outside the Fullerton Bay Singapore

 

You have the ability to offer really bespoke products…

Indeed, I dare say Rolls-Royce wouldn’t exist if we weren’t able to deliver this experience. 98% of all cars leaving Goodwood are heavily bespoke because once you decided that you want a Rolls-Royce, a lot of creativity goes into making the ultimate car your own. Your imagination is our limit. The bespoke division alone employs over 100 people: engineers, designers, consultants and so forth.

 

With this level of hyper-luxury, do you find any synergies or similarities with other industries like watchmaking or the arts?

Very much so. In fact, many of our clients are very interested watches way beyond the kind that I would wear [he wears a Vacheron Constantin Patrimony]. These timepieces are commissioned by them and just for them, over half a million dollars or more by watchmakers I have not even heard of before. We share common ground in our attention to details and artistry. Art and even bespoke tailoring inspires us, I’m glad that luxury exists because it’s an enriching lifestyle.

he eighth-generation Phantom featured a dashboard panel fashioned from a single piece of glass, allowing three-dimensional artworks to be displayed. This is known as the Rolls-Royce Gallery.

 

We have seen C-level Executives from yacht companies crossing over to luxury automotive brands, are there crossovers in design or more potential collaborations?

We deal a lot with Burgess. We also attend all the relevant boat shows (Monaco Yacht Show, etc) because client profiles are very similar. We have also launched cars on the decks of yachts and we provide a great experience on the Sydney Harbour as we unveil a car on the helipad with a great party. Amazing photo-opportunities. Part of the allure of luxury is our ability to surprise and delight a client: Rolls-Royce is not in the car business, we are in the luxury goods business, nobody actually needs us and so we have to create something they absolutely want. It’s all about inspiration at the end of the day.

 

Have you been asked to incorporate your designs onto their yachts?

What we have seen happen is clients who want the Rolls- Royce feel for their Gulfstream. Sometimes certain colours and key details are commissioned to match. As you get to know your customers better, you will find key elements and themes will be commissioned for his helicopter, home and private jet. His DNA is reflected in his environment.

Interior of the Rolls Royce Cullinan

 

The media landscape changes often, is there a platform you find particularly effective to reach ultra high net worth individuals?

It’s very much driven by private functions and money can’t buy invitations. We do a lot on social media and electronic direct marketing. Broader advertising is not very effective for us. The brand doesn’t have a problem for not being recognised or being unknown, everyone knows Rolls-Royce, for us, it’s all about targeting customers. We do more with digital intelligence and digital science to identify potential prospects and finally, the most important thing is that the potential customer needs to test-drive it. You can talk about a Rolls for hours but nothing compares to the experience, particularly on a model like the Cullinan. This model approaches customers we have never seen before and its crucial for them to drive it first thus, we started having exclusive drive events which allow the customers to drive it for a day so they understand what it means to own one.

 

When I last saw you at the launch of the Wraith, you mentioned that this was the ultimate self-drive Rolls-Royce, is the Cullinan more for personal driving or for people to be driven in?

Self-drive is the name of the game. You hardly see in Asia that our cars are operated in chauffeur mode with the exception of the Phantom. Nobody operates a Dawn or Wraith or Black Badge in chauffeur mode. The Cullinan is 80% self driven. Funnily enough, the demographics have changed as well, our customer profiles are skewing younger and younger over the last years. They are so much younger than they used to be 10 years ago thanks to new business models, IT, apps, Fintech and technology entrepreneurs. If you are smart and creative, it’s much easier to make money today than 20-30 years ago hence, we are getting new customers we have never seen before including families and female customers.

Rolls Royce Black Badge Dawn

 

How do you precisely target this younger generation in Asia?

Just to go on a slight tangent, Bloomberg reported that the car brand most mentioned in pop songs and music videos is Rolls-Royce by far. In a way, with all the influential celebrities and pop cultural influences, this becomes a self-fulfilling mechanism which helps us a lot. We can’t influence this and we are not paying influencers, this authenticity comes from natural, organic, influence. We also created a lot of marketing collaterals and assets which help support the eco-system. The Black Badge with a black Spirit of Ecstasy also helped to create an “edgy” Rolls-Royce which resonated with younger audiences. Success with the Black Badge has shown us how to connect with these consumers.

 

We have seen Rolls-Royce entering less developed markets like Kazakstan and closer to home, Cambodia, what are some of the considerations when choosing which market to enter? What would be the trigger to enter such a market?

We look at the market potential. We don’t open a dealership because we have 5 or 6 ready customers, we look into the long term to see what potential there is and how many high net worth individuals are in the area, will there be potential growth over time? We look at mutual growth opportunities. Our partner invests big money and we want to ensure that it is a successful enterprise, especially for us brand-wise. It takes a year at minimum to analyse, make a conclusion, develop a business plan and then execute. I would say that we are happily covered globally, there’s no need for further expansion, we are currently sitting on 135 partners and representatives in 56 countries worldwide and that’s sufficient. It’s easy to harvest the low hanging fruit like the first 4 or 5 customers but once they’ve bought, you have to look for the others and if they’re not there, then you are in trouble. Having a luxury dealership close because there’s no business doesn’t convey the prestige of success if you fail.

The Rolls-Royce Maharaja Phantom Drophead Coupé, a one-of-a-kind Bespoke vehicle created exclusively for customers in Dubai

 

Do you find the same situation with other luxury car brands where the infrastructure or roads not ready to support these vehicles but people still want to buy?

Yes we do. Cambodia and Africa are good examples where certain individuals just collect the cars. India is a difficult market for us even with the long-standing history between the country’s maharajahs and the brand. We are still selling cars there but the combination of lack of infrastructure, a complicated tax scheme and the government not supporting luxury consumption adds up to create a slower market for us there. In fact, Indian journalists often ask when India will be overtaking China so there’s definitely the aspiration for luxury, just not the consumption.

 

China has clamped down on luxury consumption as well haven’t they?

They did it years ago during President Xi’s investigation of corruption scandals and that dampened demand for luxuries for not just cars but timepieces and other luxuries. Things have since normalised and now business is in good shape in China.

The Cullinan is sold out far into the 3rd quarter 2019 and the beginning of the 4th quarter.

How do you measure success and importance of a model like Cullinan in Asia?

We have our business matrixes whenever we conceive a new model. We are not sales or volume driven. We are profit driven. My target for the BMW group (our shareholders) is profit and we are tasked with how we want to reach it. We need to sell cars otherwise we wouldn’t generate revenue but I think we have conservative plans because it is even better to achieve victory when we overshoot these goals. The Cullinan is sold out far into the 3rd quarter 2019 and the beginning of the 4th quarter. The whole plant is doing extra shifts to cope with demand but there is a limit to how many we can produce. The Cullinan appeals to families and female customers for many reasons – the power, strength and safety of an SUV. In fact, with the Cullinan, we’ve begun to use words at Rolls-Royce that we never thought we would use like “utility” and “practicality” – you can take the kids to school or throw the dogs in the back.

Rolls-Royce is backed by the electrical engineering technology of parent company – BMW Group

 

What is Rolls-Royce’s stance on the environment? Any plans to go electric?

We will go full electric and not hybrid within the next decade. We are probably one of the last ones offering 12 cylinder combustion engines and there are a growing number of markets which will no longer allow combustion vehicles in the current form. For this reason, we need to prepare ourselves and I believe that a fully electric car fits very well with the brand in terms of instant full torque and silent running. I’m very optimistic that evolution of battery technology will see improved range that is inline with what we expect from a Rolls-Royce. We are also part of the BMW group which has invested massively into electric drives.

 

Where do you believe the next big opportunity for the brand?

I would say the next big thing is electrification. These technologies will be developed in-house using BMW Group technology but most importantly, it has to be a proper Rolls-Royce at the end of the day. This is one phase. The next phase is also to enter real customer commissioned bodies and coachbuilds.

Rolls-Royce will be looking into more serious bespoke options right down to bodywork commissions in the future

 

What is the biggest challenge for Rolls-Royce in Asia?

Uncertainty in business – from lowering taxes or consumer sentiment. You only buy a Rolls-Royce when you feel good because you don’t need one to travel from A to B. Consumer sentiment is the most troubling because it is a very big influence on our customers who are business people and entrepreneurs worried about politics, international trade routes, trade relations, tax wars between countries. This is the biggest concern in general, not just Asia.

 

Any challenges due to Brexit?

It’s extremely hard to forecast. We are very much worried and we are urging the government to create a smooth transition. A hard Brexit will disrupt our logistic chains overnight, the flow of skilled labour from outside the UK – 30% of our staff are non-Brits. Going down the wrong alley would not be good for our business. Not from a tax or import tariff perspective but the super delicate logistics chains which will affect the flow of parts for our cars. We are importing 38,000 components daily, higher for some models and I only need to lose one part and we cannot finish a product anymore. Only 10% come from UK suppliers and even these suppliers will have sub-suppliers in Europe, this chain is very delicate and our products are super bespoke with specific configurations. I cannot afford to go on a stock hold for components.

 

Is the contingency plan a Rolls-Royce that is not from Goodwood?

No. Definitely not. We will not move to our factory to Europe, our contingency plan is alternative routes for logistics and even the feasibility of flying components into the country to avoid jams on the border. But all this is limited because we can only sustain this for a short period.

 

A tour inside the Rolls Royce Cullinan SUV

Christened with the name of the largest diamond ever discovered, the new Rolls-Royce Cullinan SUV has finally landed in Malaysia.

Bearing the classic Rolls aesthetics, the Rolls-Royce Cullinan is the crème de la crème in the SUV category. With a height of 1,836mm and 22-inch wheels, Rolls-Royce Cullinan is made to perfection in terms of performance, comfort and refinement – thanks to the ‘Architecture of Luxury’, a bespoke platform incorporated within this gem.

This ultra-luxury SUV is also a tough beast where it is able to load things up to 560 litres and 1930 litres when the rear seats are folded.

Upon entering the car, you will instantly feel the aura of luxury unleashed by the interiors of the opulent car especially the ‘Box Grain’ black leather upholstery. You will then discover a fixed rear centre console as you explore the Cullinan.

Providing a truly luxurious experience, the console accommodates a drinks cabinet storing Rolls-Royce whisky glasses and decanter at the front; while it stores champagne flutes and fridge in the rear. Not to mention, the seat is also installed with ventilation and massage functions to provide exceptional comfort for the passengers on long journeys.

What makes the Rolls-Royce Cullinan a precious jewel is the features integrated inside this paragon of luxury. Upon activation using a bespoke key, Cullinan will lower down itself to make entry easier for anyone. Electronic-closing doors and panoramic glass roof aside, the car offers an impeccable experience with studio-grade 18-channel, 18-speaker Bespoke audio system, touch-screen operated video entertainment systems and Rolls-Royce’s signature picnic tables.

On top of that, Rolls-Royce Cullinan also comprises a unique glass partition to muffle noise from outside and optimise temperature within the car.

When it comes to safety, Rolls-Royce does not take it for granted. Driving off-road, the wheels with electronically-controlled air suspension will regulate itself to ensure the car is in contact with the ground all the times.

Meanwhile, maximum torque is delivered effectively to the wheels. Other safety features included are Vision Assist, Alertness Assistant and a 4-Camera system with panoramic view, all-around visibility as well as helicopter view.

 

Discover more about the new Rolls Royce Cullinan here for more info.