Montblanc has taken on a more exciting adventure this Christmas and approached its Christmas campaign by featuring some of Montblanc’s most unique pieces in the movie adapted from the 20th Century Fox movie “The Greatest Showman”.
Inspired by the ambition and imagination of P.T. Barnum, the American showman who founded the circus in the 19th century with his legendary “Greatest Show On Earth”, the film will star Montblanc brand ambassador, Hugh Jackman as P.T. Barnum.
“With a history rooted in innovation, Montblanc has a tradition of celebrating those whose lives have a lasting impact on human civilisation,” said Nicolas Baretzki, Montblanc CEO. “We are delighted to support this movie as it not only features our brand ambassador Hugh Jackman but also shines a light on the cultural influence of a man who invented modern entertainment.”
In the film, Jackman will be using Montblanc pieces, including a heritage pocket watch loaned from the Villeret Museum in Switzerland and a specially commissioned Meisterstück fountain pen, with a ringmaster engraved on its nib.
“This film is particularly important to me, a project that took seven years to bring to life,” said Jackman. “I am very excited that Montblanc is a featured part of this adventure.”
To celebrate the global release of the upcoming musical “The Greatest Showman” film as well as building up a magic atmosphere of the happy holiday season, Montblanc has specially-designed a Happy Holiday circus notebook in yellow Saffiano calfskin leather cover with printed colourful circus design.
Words by Andrea Sim. For more details on Montblanc and its new writing instrument collection, visit www.montblanc.com.
