For Baselworld 2018 Patek Philippe is finally on Instagram in an official capacity. Kickstarting their first official foray into social media is a series of 12 posts which introduce Patek Philippe’s newest Baselworld 2018 novelty – two new Rose Gold 5524R Calatrava Pilot Travel Time watches in men’s and women’s proportions.
Baselworld 2018: Patek Philippe Debuts new Rose Gold 5524R Pilot Calatrava on Instagram
The Patek Philippe Calatrava Pilot Travel Time initially debuted in a cloud of artistic controversy in 2015 when industry insiders, used to the classicism of the Calatrava collection, were taken aback by the post-modernist aesthetic causing some to level accusations that it was similar to a Zenith pilot (the numerals mostly). However, the Patek Philippe Calatrava Pilot Travel Time was able to rise above the snarkiness of instagram critics like ShameOnWrist, soon cultivating a following. The Baselworld 2018 Patek Philippe ref. 5524R Calatrava Pilot Travel Time is essentially essentially a rose gold edition of the original Pilot launched in white gold.
Of greater importance, the new rose gold 5524R Calatrava Pilot Travel Time comes paired with a lady’s version ref. 7234R Pilot Travel Time in smaller 37.5mm diameter. This new Baselworld 2017 Patek Philippe novelty also marks a first for the brand in that the new re. 7234R Calatrava Pilot is a the first self-winding travel time watch for women.
For the mechanically inclined, the 37.5mm women’s Calatrava Pilot Travel Time shares the same automatic cal. 324 S C FUS as the men’s 42mm ref. 5524R Calatrava Pilot Travel Time. The new Baselworld 2018 Patek Philippe Calatrava Pilot Travel Time shows two-time zones with an innovative day/night indication (dot apertures with white or dark blue indicators) for home and local time.
Be sure to follow the last independent, family-owned Genevan watch manufacturer on instagram @patekphilippe and show your affection with #PatekTime. Patek Philippe was one of the last few holdouts to join instagram. At press time, @patekphilippe had already gather 23.9k followers.