He is known for his provocative ways in fashion in the ’90s and has also brought art to the film industry in the 2000s.

Now Tom Ford is ready to venture into the world of haute horology with the debut of his first timepiece collection – the Tom Ford 001 Watches.

An avid watch collector himself, Ford brings more than a little knowledge to bear on his eponymous 001 Watch. The sophisticated Swiss-made timepieces are finally launching to join Ford’s timeless empire of ready to wear, sunglasses, fragrance, handbags, and makeup.

For this watch collection, there will be two sizes available, in a variety of case materials such as 18-karat yellow gold and matte black DLC. The collection also features 62 interchangeable strap options in 30 shades – from hand-woven braided leather, pebbled grain leather to alligator skin.

Colours span from neutrals like black, cognac, nude to brights like cerulean and saffron, which Ford emphasises that characterizes it as a uni-sex watch.

The watch is built alongside with Bedrock Manufacturing, the company behind Shinola and Filson. Ford’s pieces may thus be designed with Ronda calibres with quartz, which is the supplier of the base movements used in Shinola and Filson watches.

However, little is revealed on the movement from the release and we wait on Tom Ford for further details.

Depending on an individual’s configuration, prices will range from $2,190 to $10,100. Catch the release here.

(Text by Shirley Wang)