Baselworld 2018 Bell & Ross Horolum & Horoblack

Bell & Ross, maker of iconic square professional aviation watches launched its Horo line in 2017 with the BR03-92 Horolum. For Baselworld 2018, the “Horo” concept of micro blasted steel, a production technique which involves high-pressure spraying of tiny glass beads on the watches’ steel surfaces returns. The Horo treatment “depolishes” the surface giving it a uniform appearance thus imbuing Bell & Ross watches with this prefix a matte, anti-reflective surface which gives pilots the benefit of optimal readability. Yes, even those combat pilots performing high G-manoeuvres with solar flares reflecting off literally every surface except the Bell & Ross timepiece on their wrists.

For Baselworld 2018, Bell & Ross reintroduces the BR03-94 Horolum, a chronograph update to the time-only version of what was launched last year in a limited edition production of 500 pieces. The “Lum” suffix here stands for luminosity or light, making a literal association of this timepiece’s key attribute – a generous coat of Superluminova which facilitates daytime and nighttime reading.

The intense green Superluminova of Bell & Ross new Baselworld 2018 novelty is reminiscent of the landing strip lighting, offering much needed luminescence and visibility required for safe twilight landings and of course, time display free off visual distractions when used on a timepiece. The green tinted Superluminova® C3 is ultra-phosphorescent and lasts a long time in the dark allowing for persistent reading.

 Baselworld 2018 Bell & Ross BR03-94 Horolum Chronograph

Movement Automatic calibre BR-CAL.301 with 42 hours power reserve
Case 42 mm microblasted steel with 100 metres water resistance
Strap Grey-green calfskin and ultra-resilient black synthetic fabric
Price SG$8100

Baselworld 2018 Bell & Ross BR03-92 Horoblack

Available in 999 limited editions, the Baselworld 2018 Bell & Ross BR03-92 Horoblack follows last year’s three hands Horolum but instead with Superluminova, the indexes and hands play on the black and grey contrast guaranteeing similar legibility as its predecessor. Naturally, the emblematic Bell & Ross square returns in matt micro blasted steel and sandwich dial design leaning on a minimalist aesthetic save for  bar indexes and the four numbers: 12, 3, 6 and 9 for uncluttered reading.

Movement Automatic calibre BR-CAL.302 with 42 hours power reserve
Case 42 mm microblasted steel with 100 metres water resistance
Strap Black calfskin and ultra-resilient black synthetic fabric
Price SG$4800