For those of you unfamiliar, the TAG Heuer Link’s provenance is relatively new. It was originally conceived shortly after TAG acquired Heuer in 1987. Its unique “S” links earned the collection the model name S/EL or Sports Elegance. Over the years, the Link has gone through design updates, most recently from Baselworld 2017 when the TAG Heuer Link for men was given a new 41mm stainless steel case with alternating brushed and polished finishing. The links on the new Link was even redesigned to be wider yet flatter for a more masculine yet still keeping its ethos for elegance thus while the links remained brushed, the sides were rounded and polished for added contrast and shining appeal. The new bracelet was also redesigned to be an integrated one with the end links flanking a tab built into the case structure.

For Geneva Days 2018, the TAG Heuer Link Chronograph and Link with Diamonds returns as a fancy and functional timepiece, every inch the epitome of avant-garde design and eternal elegance. The 4th generation of this classic from legendary designer Eddy Schöpfer offers TAG Heuer’s most comfortable bracelet in an even sharper and more elegant design. Its complex and chic geometry and luxurious details make it a continuing symbol of the fusion of comfort and style.

Geneva Days 2018: TAG Heuer Link Chronograph and Link with Diamonds

The appropriately named TAG Heuer Link may be known for its stylish bracelet, but its shape was designed for function before fashion. It may be classy and sleek, but it’s “S” shape is actually what makes it so comfortable.

The famous Link model, which received a masterful makeover in 2016, is presented today in a luxury version with the bezel, the dial and the 3 first rows of the bracelet set with diamonds. With a diameter of 41 mm, the blue mother of pearl open dial, which is set with 12 diamonds of 1.60mm, allows maximum readability, while the bezel combines two designs: a cushion base and an overlaid ring, on which are set 54 diamonds. Thanks to its four subtle corners, the case shape lies between round and cushion, giving it a softer, more understated design. Made entirely of steel, the bracelet is totally integrated with the case, making horns superfluous, and providing an even more fluid and ergonomic design. Wearing this timepiece is an incomparable comfort: indeed, the bracelet with polished components both front and back, gives an exceptionally smooth feel on the wrist and flexible movement. This rigorous attention to detail makes the experience of wearing this watch very refined and enjoyable.

This model is the latest addition to the Link collection, which received a makeover in 2016. With a diameter of 41 mm, the black or blue sunray open dial allows for maximum readability, while the bezel features two components, combining two designs: a cushion base and an overlaid ring. Thanks to its four subtle corners, the case shape lies between round and cushion, giving it a softer, more understated design. The chronograph is a calibre 17 with the small second counter at 3 o’clock, the chronograph minute counter at 9 o’clock and the hour counter at 6 o’clock; These three small snailed counters contrast with the black dial, giving an impression of speed as they reflect back the light.