World Of Watches

Grand Seiko unveils the secrets behind the ‘Nature of Time’

Grand Seiko partners with Sincere Fine Watches to take visitors on a journey for all five senses

Dec 05, 2024 | By Daniel Goh

Grand Seiko brings the beauty of the natural world into Pavilion Kuala Lumpur through a new exhibition called ‘Nature of Time’. This unique showcase was created in partnership with Sincere Fine Watches and will run from 23rd November to 2nd January 2024. As with most projects that Grand Seiko undertakes, the ‘Nature of Time’ exhibition is an immersive experience, delighting all of the senses, and celebrates the harmonious blend of nature, craftsmanship, and innovation.

Starting with the design of the booth, located right outside the Sincere boutique, visitors are immediately transported from the lively and energetic vibe of Pavilion Kuala Lumpur into a plane of serenity and calm, inspired by the beauty of Japan’s forests. Shades and textures of birch trees can be found throughout the installation. At the same time, projection mapping overlays the interplay of shadows as if the light is filtering through an overhead canopy of leaves. Throughout, there are even sounds of a gentle breeze and the rustling of leaves piped in to complete the experience.

The concept of this unique exhibition borrows the ideas implemented by Grand Seiko when they exhibited in the Watches & Wonders show earlier this year in Geneva. And just as all the novelties were present then, the latest watches from the brand are also available in ‘Nature of Time’. This includes the newly launched Evolution 9 dress watch SLGW003 and its redesigned, manual-wind movement that offers one of the most pleasant winding experiences in a mechanical watch. Additionally, two of the brands elusive Kodo Constant-Force Tourbillons will also be showcased at the venue giving fans of watchmaking a chance to view the watch and all its mechanical prowess.

A live demonstration of the 9R Spring Drive calibre assembly by a Grand Seiko master watchmaker, Mr. Junya Kamijo.

A live demonstration of the 9R Spring Drive calibre assembly by a Grand Seiko master watchmaker, Mr. Junya Kamijo.

Mr. Kiyotaka Sakai, the designer of the Evolution 9 style, shared about his inspiration and creative journey.

Ida Idris-Low, Managing Director of Grand Seiko Asia-Pacific, expressed, “This event is a testament to Grand Seiko’s commitment to both our heritage and our future. The ‘Nature of Time’ exhibition celebrates our passion for craftsmanship and precision, inviting our guests to experience the brand’s spirit through nature’s beauty and horological excellence. We are thrilled to share these iconic pieces and engage our guests in an experience that brings our brand’s spirit to life.”

Ong Ban, CEO of Sincere Watch Limited added, “Partnering with Grand Seiko for the ‘Nature of Time’ exhibition allows us to showcase the exceptional artistry and precision of Japanese watchmaking craftsmanship, or ‘Shokunin.’ Grand Seiko’s ability to seamlessly blend traditional techniques with cutting-edge innovation is truly inspiring. This exhibition offers our clients and watch enthusiasts an exclusive opportunity to experience the brand’s distinctive approach to horology. We are honoured to play an integral role in this remarkable collaboration, reinforcing our position as Asia’s Premier Watch Specialist.”

In addition to the visual and auditory stimulation at ‘Nature of Time’, a third partnership with the one-Michelin-star, Kyoto-based, kaiseki restaurant – Kinobu – will see them offer a special teaser tasting menu to guests before the Malaysian extension of the brand opens in the months to come. Fresh, seasonal ingredients will be flown in from Japan to celebrate the same dedication to perfection and harmony that defines Japanese watchmaking.

A sample of the menu offered by the Kinobu partnership

 
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