IWC Schaffhausen has announced the debut of Ceralume®, a groundbreaking luminous ceramic technology that marks a first in the watchmaking industry. This innovation allows for the creation of fully luminous ceramic watch cases, an achievement realized through a patent-pending process developed by IWC’s engineering division, XPL.

Ceralume® integrates high-grade Super-LumiNova® pigments into ceramic powders, resulting in a material that emits a bright blueish light for over 24 hours. This advancement cements IWC’s position at the forefront of ceramic watch technology, a field where the company has demonstrated expertise for nearly four decades. Just imagining the possibilities for what IWC can do with a material like this is exciting not only for the brand but also for its collectors around the world.

And just as a teaser to hint at possibly what is to come, quite recently, at the previous Monaco Formula 1 Grand Prix, Sir Lewis Hamilton was spotted with a this concept piece on his wrist as he stylishly made his way around the paddocks.

“Creating the first fully luminous ceramic case is a testament to our pioneering spirit and innovative prowess,” said Dr. Lorenz Brunner, IWC’s Department Manager for Research & Innovation. “The development of Ceralume® involved overcoming significant challenges to ensure maximum homogeneity and adherence to our stringent quality standards.”